LegalZoom Broadens Relationship with Veritone One to Include Local and National Advertising Campaigns
July 19 2017 - 9:00AM
Business Wire
LegalZoom taps AI-driven ad agency to take
charge on new offline media initiatives
Veritone One®, a full-service advertising agency that creates
native and traditional advertising for renowned brands, and a
subsidiary of Veritone, Inc., announced today an expansion of
services with LegalZoom, the leading provider of legal solutions
for small businesses and families, from its initial work testing
local campaigns, to delivering full-scale national, local and
podcasting campaigns.
Veritone One develops native and traditional advertising with an
expertise in media buying, planning, creative development and a
commitment to excellence in relationship building with top-tier,
national broadcast hosts. Through the partnership, LegalZoom and
Veritone One have built robust campaigns that have raised
LegalZoom’s market awareness using podcasting and host
endorsements.
“LegalZoom is proud to have been the first client of Veritone
One over 15 years ago, and we have continued to grow this
relationship due to the quality of service and innovation they can
offer with the Veritone Platform,” said John Suh, chief executive
officer of LegalZoom. “The creative strategy, copy and content they
have developed for our campaigns and the relationships they have
fostered with endorsers ensure that we consistently resonate across
target mediums and audiences.”
Veritone One leverages proprietary artificial intelligence (AI)
technology, the Veritone Platform, to provide LegalZoom
transparency and accuracy of ad verification in near real time, as
well as competitor tracking. The Veritone Platform ingests
thousands of hours of audio and video content daily, leveraging its
powerful suite of integrated cognitive engines, including logo
detection, natural language processing, voice fingerprinting,
facial recognition and object detection, creating a rich and
actionable database and index. The platform offers previously
unavailable intelligence along with powerful search and discovery
that will continue to optimize clients’ offline media spending and
effectiveness.
“Working with LegalZoom has been an ideal partnership. What
started with local radio testing has grown into an opportunity to
share their innovative and important message that legal help should
be available to everyone,” said Ryan Steelberg, president of
Veritone One. “Our team’s dedication and creativity, paired with
the power of the Veritone Platform provides the perfect foundation
as we take charge on new national and local campaigns.”
For more information about Veritone One, visit VeritoneOne.com.
To learn more about the breakthrough technology turning artificial
intelligence into actionable intelligence, visit Veritone.com.
About Veritone One
Veritone One is a full-service advertising agency providing
media planning, media buying and creative development across
broadcast, digital and social media. Headquartered in Costa Mesa,
Calif., Veritone One is a subsidiary of Veritone, Inc.
About Veritone, Inc.
Veritone, Inc. is a leading artificial intelligence company that
has developed the Veritone Platform, which unlocks the power of
AI-based cognitive computing to seamlessly and automatically
process, transform and analyze unstructured public and private
audio and video data for clients in the media, politics, legal and
law enforcement industries. The open platform integrates an
ecosystem of best-of-breed cognitive engines and powerful
applications, which are orchestrated together to reveal valuable,
multivariate insights. To learn more about Veritone, please visit
Veritone.com
About LegalZoom
LegalZoom is a trusted platform of people and technology that
gives the world access to consistently high quality legal
solutions. As the nation’s leading provider, LegalZoom empowers
millions of people to protect what matters most to them. Whether
it’s helping small business owners or families, LegalZoom is at the
vanguard of efficiently delivering high touch, high service legal
help. Since its founding over 15 years ago, LegalZoom has serviced
nearly 4 million customers in the US and the UK, and is now over
1000 employees strong. For more information, please visit
www.LegalZoom.com.
SAFE HARBOR STATEMENT
This news release contains forward-looking statements, including
without limitation statements regarding the use of the Veritone
Platform and the expected benefits for LegalZoom. Without limiting
the generality of the foregoing, words such as “may,” “will,”
“expect,” “believe,” “anticipate,” “intend,” “could,” “estimate” or
“continue” or the negative or other variations thereof or
comparable terminology are intended to identify forward-looking
statements. In addition, any statements that refer to expectations,
projections or other characterizations of future events or
circumstances are forward-looking statements. Assumptions relating
to the foregoing involve judgments and risks with respect to
various matters which are difficult or impossible to predict
accurately and many of which are beyond the control of Veritone.
Although Veritone believes that the assumptions underlying the
forward-looking statements are reasonable, any of the assumptions
could prove inaccurate and, therefore, there can be no assurance
that the results contemplated in forward-looking statements will be
realized. In light of the significant uncertainties inherent in the
forward-looking information included herein, the inclusion of such
information should not be regarded as a representation by Veritone
or any other person that their objectives or plans will be
achieved. Veritone undertakes no obligation to revise the
forward-looking statements contained herein to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events.
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version on businesswire.com: http://www.businesswire.com/news/home/20170719005276/en/
BLASTmedia for VeritoneMeghan Matheny, 317-806-1900
ext.115Meghan_Matheny@BLASTmedia.comorLegalZoom.comJohanna Namir,
323-337-0022jnamir@legalzoom.com
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