DayDayCook (“DDC”), a leading content driven direct-to-consumer
brand in China
, today announces the addition of
three new independent directors to its Board of Directors: Conor
Chia-Hung Yang, Matthew Gene Mouw, and Sam Shih. DDC also appointed
a new advisor, Malik Sadiq to its Advisory Board.
DDC Founder and CEO Norma Chu commented, “Conor,
Matthew, Sam, and Malik are all experienced and respected veterans
who will be instrumental in propelling our company to the next
level and unlocking additional growth opportunities as we shape
DDC’s future strategic direction. Each brings invaluable industry
insights, product innovation, execution and management excellence
to our team and we look forward to benefitting from their
collaboration.”
Mr. Conor Chia-Hung Yang is a veteran CFO who
has taken multiple Chinese TMT companies to successful U.S.
listings. He is also an experienced audit committee chair for a
number of U.S.-listed companies, including EHang (Nasdaq: EH) and
I-Mab (Nasdaq: IMAB). Mr. Yang is a co-founder of Black Fish
Technology Group Limited, and served as its president from November
2017 to February 2021. Prior to joining Black Fish, Mr. Yang was
the Chief Financial Officer of Tuniu Corporation (Nasdaq: TOUR)
from January 2013 to November 2017.
“Having the privilege of serving on the Boards
of a number of successful Chinese companies that have been
well-received by U.S. investors, I am excited for this latest
opportunity to help guide DayDayCook through this next phase of its
development. The company’s customer-centric, innovative approach to
building brand awareness among Chinese millennials has enormous
potential in the years to come,” said Mr. Yang.
Mr. Sam Shih has more than 30 years of corporate
experience in China and Asia Pacific regions, having spent
extensive time with PepsiCo and Redbull. Mr. Shih is currently a
partner and Chief Operating Officer of OYO Hotel Company, a unicorn
start-up backed by Softbank in China. Mr. Shih started his career
and spent over two decades in PepsiCo Inc. During that time, he
held various senior positions, including Chief Executive Officer of
PepsiCo Investment (China) Limited and Vice President of Pepsi
Beverage Business in China.
“Over my long tenure as a senior executive at
PepsiCo China, I have had the opportunity to witness firsthand the
enormous potential for building a brand that connects with the
younger generation of Chinese consumers. I believe that the
platform Norma and her colleagues have built at DayDayCook lays the
foundation of what will become a household name in China,”
commented Mr. Shih.
Mr. Matthew Gene Mouw has accumulated experience
in general management, sales & marketing, international
expansion, and M&A with global food brands during his career.
Mr. Mouw served as Regional President Asia, Africa and Australia
for Barilla SpA from March 2011 to December 2015. Mr. Mouw has also
held various senior positions at Groupe Danone, including General
Manager for Danone SA in China, General Representative of Robust
China Co., Ltd., General Manager of Danone (Health Mineral Water)
and General Manager of Danone (Home and Delivery) from September
2000 to September 2010.
“DayDayCook’s content-to-commerce model is the
future of branding in the food industry. Norma and her team have
put all of the pieces in place necessary for long-term success:
customer engagement, innovative plant-based products, strong supply
chain and comprehensive online/offline distribution model. I am
excited to be a part of this next chapter in the company’s growth,”
said Mr. Mouw.
Dr. Malik Sadiq has more than 25 years of
experience in the food and strategy consulting industries across
China, India, and the U.S. He is currently the Chief Operating
Officer of LIVEKINDLY Co. Prior, Dr. Sadiq worked for Tyson Foods,
and held several senior management positions there since May 2007,
including CEO India, COO China, and Head of Global Sourcing and
Business Optimization. Dr. Sadiq also served as the Vice President
of Consumer Practice at Hitachi Consulting from July 2002 to May
2006. Dr Sadiq holds a Master of Science in Industrial Engineering
and a Ph.D. in industrial Engineering from University of
Arkansas.
“As the COO of LIVEKINDLY, I have had the
opportunity to be at the forefront of the global movement towards
plant-based foods. Joining the Advisory Board at DayDayCook will be
an excellent opportunity for me to leverage this experience in
shaping and supporting the company’s emergence in this fast-growing
market supported by the leadership team Norma has assembled,” said
Dr. Sadiq.
DDC – A Leader in Food
Innovation
Founded in 2012, DDC is a digital publisher and
merchandising company that owns and operates the brand DayDayCook,
which is currently one of the leading content-driven lifestyle
brands for young food lovers located in Asian markets.
DDC has launched ready-to-heat (RTH),
ready-to-cook (RTC) and plant-based food products, which bring
convenience and quality food products to the young food lovers. The
Group builds brand recognition through culinary and lifestyle
content across major social media and e-commerce platforms to
promote its products, resulting in over aggregate 3 billion video
views and over 10 million orders worldwide. As of the second
quarter (“Q2”) of 2021, DDC has had 60 million active viewers, 3.4
million paid customers, and a 21.2% average repeat purchase
rate.
Forward-Looking Statements
This document (“Document”) is being provided to
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“Company”) and/or any of its subsidiaries and/or affiliates
(collectively, the “Group”). This Document does not constitute or
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CONTACT:Matt BlazeiSenior Equity Research
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