RESTON, Va., Nov. 15, 2021 /PRNewswire/ -- Comscore (NASDAQ:
SCOR), a trusted partner to more than 3,000 clients across local
stations, national networks, station groups, advertising and media
agencies, and the entire Movies ecosystem, today announced an
expansion of Comscore Consumer Intelligence, powered by Consumer
Orbit, to cover all 210 Comscore local markets. The expansion will
provide local TV stations, local digital publishers and media
buyers everywhere with actionable consumer insight to connect
consumer behaviors with local television and digital consumption
down to the ZIP code level.
Comscore Consumer Intelligence is a powerful local market
audience segmentation and buying and sales tool that provides a
comprehensive and highly granular view of what linear and digital
audiences are searching online to buy, where they are shopping and
how they interact with media. It is delivered monthly compared to
other consumer segmentation tools delivered annually that depend on
outdated survey-based questionnaires and are based on self-reported
information from small samples. Comscore Consumer Intelligence is
sourced from deterministic data collected daily and reported
monthly in 210 U.S. local markets, which delivers on Comscore's
approach to measurement informed by massive and passive data
collection.
"Comscore Consumer Intelligence adds the granularity at the
local market level that allows media sellers to match what media
planners have been requesting for years, which is information about
the quality of the audience delivered. It allows advertising
sellers to bypass age and gender demos and report on the delivery
of actual consumer behaviors, or visitors, to hundreds of retail
locations within each market," said Staci
Kassen, COO and Strategy Lead at Consumer Orbit. "A seller
can now access the actual location traffic for a specific car
dealer and match those visits to television and digital impressions
down to the ZIP codes. They could also target the ZIP codes that
produce the most customer traffic for a QSR chain and find the best
advertising choices. Television now has the targeting capabilities
of digital allowing for an effective planned combination of media
at very granular local geographies."
See below for a sample of the depth of information available
within from a Comscore Consumer Intelligence recent report in a
major TV market report:
- Where people shop locally:
-
- Over a thousand local retail brands reported in Kansas City market
-
- In almost 60 retail subcategories e.g., Food and
Dining and Quick Service Restaurants
- What people are shopping from over 50,000 brands monthly
- How to reach those shoppers through local media
-
- Comscore television data, such as most-watched local television
stations
- Comscore digital data, such as top visited national and local
publishers
"Comscore Consumer Intelligence complements our TV measurement
products by providing a detailed view into the brands and products
local consumers are shopping for today and the media they're
consuming within those subsegments of the market that are most
relevant to local advertising buyers and sellers," said
David Algranati, Chief Product
Officer, Comscore. "It is unique in that it offers the ability to
measure digital audiences at the daypart and quarter-hour level,
providing a means of comparing digital and linear media
consumption."
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner of more than 3,000 worldwide customers for planning,
transacting, and evaluating media across platforms. With a data
footprint that combines digital, linear TV, over-the-top, and
theatrical viewership intelligence with advanced audience insights,
Comscore allows media buyers and sellers to quantify their
multiscreen behavior and make business decisions with confidence. A
proven leader in measuring digital and TV audiences and advertising
at scale, Comscore is the industry's emerging, third-party source
for reliable and comprehensive cross-platform measurement. For more
information, visit comscore.com.
About Consumer Orbit
Consumer Orbit is a Kansas
City based consumer science company specializing in
understanding consumers and their behaviors. Consumer Orbit
aggregates consumer, privacy-compliant, behavioral databases from
transactions-based data. These databases are focused on data with
minimal latency, and maximum coverage, that track and inform
marketing communications strategies for both advertisers and their
agencies. We listen to customers through their behaviors instead of
traditional demographic descriptors. In combination with client
data, we make businesses smarter ensuring that each decision maker
in the marketing chain has access to the same thorough
understanding of the customer. To learn more, visit
consumerorbit.com
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SOURCE Comscore