Roku Opens Amsterdam Office to Support International Growth
December 07 2021 - 4:00AM
Business Wire
Roku today announced that it is establishing and investing in an
office in the city of Amsterdam. Roku plans to expand its existing
presence in The Netherlands to help support its international
growth. The Amsterdam office will be located on Weteringschans and
offers space for up to 150 employees. Roku is headquartered in
Silicon Valley in the United States, in Europe it currently has
offices in Denmark, Ukraine and the United Kingdom.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20211207005503/en/
Lobby at Roku office in San Jose (Photo:
Business Wire)
“TV streaming is a global phenomenon, and international growth
is a key focus area for us,” said Arthur van Rest, VP International
at Roku. “Attracting the right people is crucial to our success,
and we believe that The Netherlands has great talent and expertise.
We will be looking to hire across various functions, from marketing
and business development to finance and legal.”
“Amsterdam is solidifying its position as a leading European hub
for media and tech companies. Our good physical and digital
infrastructure helps businesses grow their international presence
quickly. An innovative company like Roku is a strong addition to
our vibrant tech and start-up scene. It will also create a lot of
opportunities for our diverse talent pool,” said Amsterdam Deputy
Mayor Victor Everhardt.
Roku launched its first streaming player in 2008 that enabled
consumers to stream Netflix to their TV. The company also has the
only operating system that was purpose-built for TV, Roku OS, which
it licenses to more than 15 TV manufacturers to build easy to use
and affordable smart TVs. On the Roku platform, consumers can
stream thousands of free and paid streaming channels. Roku works
with these streaming channels to help them build, engage, and
retain audiences and drive monetization of their content.
International expansion is a key priority for Roku. In September
of this year, Roku launched its streaming players in Germany,
followed by a comprehensive marketing campaign to introduce the
Roku brand to consumers. Roku streaming players are currently
available in the UK, Germany and France. Roku also works with TV
manufacturers, including TCL and Hisense in the UK, for the
production of Roku TV models. Roku is the leading TV streaming
platform in the U.S., by hours streamed (April 2021, Hypothesis
Group). The Roku platform is currently available in 20+ countries
around the world, and it had 56.4 million active accounts as of
September 30, 2021.
About Roku
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and
TV-related audio devices are available in the U.S. and in select
countries through direct retail sales and licensing arrangements
with service operators. Roku TV™ models are available in the U.S.
and in select countries through licensing arrangements with TV
brands. Roku is headquartered in San Jose, Calif. U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to those related to our
investment in an office in Amsterdam; our international expansion
efforts; trends related to TV streaming; and the features,
benefits, growth and reach of the Roku platform and the Roku OS.
Except as required by law, we assume no obligation to update these
forward-looking statements publicly, or to update the reasons
actual results could differ materially from those anticipated in
the forward-looking statements, even if new information becomes
available in the future. Important factors that could cause our
actual results to differ materially are detailed from time to time
in the reports Roku, Inc. files with the Securities and Exchange
Commission, including our Annual Report on Form 10-K for the year
ended December 31, 2020 and our Quarterly Report on Form 10-Q for
the quarter ended September 30, 2021. Copies of reports filed with
the SEC are posted on Roku’s website and are available from Roku
without charge.
Roku is a registered trademark and Roku TV is a trademark of
Roku, Inc. in the U.S. and in other countries.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211207005503/en/
Mike Duin mduin@roku.com
Roku (NASDAQ:ROKU)
Historical Stock Chart
From Mar 2024 to Apr 2024
Roku (NASDAQ:ROKU)
Historical Stock Chart
From Apr 2023 to Apr 2024