SAN JOSE, Calif., April 14, 2021 /PRNewswire/ -- Pixelworks,
Inc. (NASDAQ: PXLW), a leading provider of innovative visual
processing solutions, today announced that the recently launched
TCL 20 Pro 5G, incorporates the Pixelworks i6
processor featuring the industry's first Artificial
Intelligence (AI) engine in a dedicated visual processor. In a
recent report by DXOMARK, the TCL 20 Pro 5G – the series 5G
flagship featuring a 6.67-inch AMOLED display – earned an
overall display score of 89, placing it among the industry's top
performing phones.
With Pixelworks' AI adaptive picture quality (AI PQ),
industry-leading HDR tone mapping and real-time SDR-to-HDR
conversion, the TCL 20 Pro 5G smartphone provides consumers an
always-immersive visual experience, supported by HDR certification
from top video streaming sites, including Netflix. In addition, the
new TCL flagship phone uses the Pixelworks patented,
industry-leading color calibration and management with advanced
flesh tone accuracy to enable perfect color reproduction for all
displayed content.
The dedicated visual processor, in concert with the new TCL
NXTVISION 2.0 display, utilizes power-efficient AI inferencing that
augments the extensive knowledge base of Pixelworks with numerous
real-time inputs from the phone, including content characteristics,
sensors, display and user preferences, to intelligently enhance
on-screen visuals. The result is a superior user experience with
improved color depth, contrast and sharpness, while adaptively
preserving viewing clarity in a wide range of lighting
conditions.
The new TCL 20 Pro 5G includes the following Pixelworks i6
processor features:
- AI Picture Quality – Adaptively optimizes overall
picture quality—sharpness, contrast and clarity—for videos and
photos using low-power inferencing, real-time inputs and an
extensive Pixelworks display knowledge base that is updated through
an ongoing deep learning process.
- AI SDR to HDR Conversion – Intelligent Scene Detection
enhances real-time SDR-to-HDR conversion for videos and photos,
resulting in even better color depth and contrast than previous
generations.
- AI Adaptive Display – Analyzes the display and other key
parameters to intelligently adjust display brightness, tone and
contrast to reduce blue light and preserve visual quality, even in
bright daylight viewing.
- Color Calibration 3.0 – Every TCL 20 Pro 5G phone is
individually factory-tuned with patented display calibration
technology by Pixelworks, resulting in an average Delta E—an
indicator for measuring color accuracy—of less than 1 (lower is
better), meaning no deviations from perfect color reproduction can
be detected by the human eye.
- Calibrated Skin Tone Management – Pixelworks' new
calibrated skin tone management dynamically detects and
corrects/protects skin tones with greater precision than previous
generations for the most natural, realistic look across different
color gamuts and custom viewing modes.
"As a technical authority on smartphone display performance,
DXOMARK congratulates TCL and Pixelworks on an achievement that
places the TCL 20 Pro 5G smartphone display among the industry's
best to-date, based on nearly every objective and subjective
measure of quality," said Frederic
Guichard, CEO, DXOMARK. "As we have seen with camera R&D
over the past 10-plus years, investments in advanced smartphone
display technology are delivering measurable benefits in real-world
use cases."
"As part of our ongoing strategic collaboration with Pixelworks,
we are excited to continue elevating TCL smartphone display quality
to greater heights," said Stefan
Streit, General Manager of Global Marketing, TCL
Communication. "The intelligence of the Pixelworks i6 co-processor,
combined with our NXTVISION 2.0 technology, embodies the essence of
our AI x IoT strategy, which delivers unforgettable visual
experiences for consumers across a wide range of affordable price
points."
"The determination of TCL to disrupt the industry's smartphone
establishment is the kind of mission that Pixelworks' mobile
technology was created for," said Todd
DeBonis, President and CEO, Pixelworks. "Our shared passion
for all things visual is backed by respective world class expertise
and industry-leading Pixelworks AI display technology that is
helping redefine the price point at which a consumer can enjoy a
true flagship smartphone experience. We look forward to continuing
on this exciting journey with TCL."
Availability
TCL announced and officially launched
the TCL 20 Pro 5G on April 14, 2021.
Please visit the TCL web site for more information on
availability of each model.
About TCL Electronics
TCL Electronics (1070.HK) is one of the world's fastest-growing
consumer electronics companies and one of the world's leading
television and mobile device manufacturers. For nearly 40 years TCL
has operated its own manufacturing and R&D centers worldwide,
with products sold in more than 160 countries throughout
North America, Latin America, Europe, the Middle
East, Africa and
Asia Pacific. TCL specializes in
the research, development and manufacturing of consumer electronics
ranging from TVs, mobile phones, audio devices and smart home
products as part of the company's "AI x IoT" strategy. For more
information on TCL mobile devices, please visit:
http://www.tcl.com/global/en.html.
About Pixelworks
Pixelworks provides industry-leading content creation, video
delivery and display processing solutions and technology that
enable highly authentic viewing experiences with superior visual
quality, across all screens – from cinema to smartphone and beyond.
The Company has more than 20 years of history delivering image
processing innovation to leading providers of consumer electronics,
professional displays and video streaming services. Pixelworks is
headquartered in San Jose, CA. For
more information, please visit the company's web site at
www.pixelworks.com.
Note: Pixelworks and the Pixelworks logo are registered
trademarks of Pixelworks, Inc. All other trademarks are the
property of their respective owners.
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SOURCE Pixelworks, Inc.