Playtika’s Portfolio of Games Claims Prestigious Recognition in Season 1 of the 2023 NYX Game Awards!
April 24 2023 - 9:00AM
Business Wire
Bingo Blitz, Solitaire Grand Harvest and World
Series of Poker honored with international awards for marketing
excellence
The 2023 NYX Game Awards has officially announced the
exceptional winners of Season 1 in collaboration with the
International Awards Associate (IAA). The award celebrates and
honors creative excellence in the international video game
industry, recognizing those who contribute to advancing the
community. This season alone, the awards received over 700 entries
from more than 30 countries, including the United States,
Canada, United Kingdom, China, Australia, Japan, Germany, France,
Sweden, Finland, Poland, South Korea, and many others.
In the 2023 NYX Game Awards: Season 1, Playtika received
recognition for four Game
Strategic Campaigns under the Game Influencer Marketing category.
Each of the campaigns showcased partnerships between celebrity
influencers and Playtika mobile games that resonated with players
worldwide. Bingo Blitz, the world's most popular free-to-play Bingo
game, received two GRAND awards for campaigns featuring Grammy
Award-winning artist Meghan Trainor and beloved American actress
Drew Barrymore. Solitaire Grand Harvest’s debut campaign with
English actress Jane Seymour won a GOLD award, and World Series of
Poker received a SILVER award for its campaign featuring
award-winning actor Laurence Fishburne.
“At Playtika, we count on our marketing campaigns to constantly
push the boundaries of what's possible to showcase our diverse
portfolio of games and the players who enjoy them,” said Laura
Keren, Playtika’s Vice President of Global Marketing. “Being
recognized by the NYX Awards is a testament to our incredible team
of passionate storytellers who are responsible for encapsulating
our category-leading casual and social casino games as a beacon of
innovation and excellence in interactive entertainment.”
“The world of gaming has evolved significantly, and at the NYX
Game Awards, we continue to recognize games as powerful art forms
that tell stories and challenge our perceptions.” proclaimed Thomas
Brandt, the spokesperson of IAA. “We believe that games have the
ability to change lives, and our panel of jurors is always ready to
recognize talented developers and creators."
Grand Jury Panel
Seeing to an increase of entry numbers in the NYX Game Awards,
IAA is delighted to have received the assistance of its esteemed
jury panel that consists of several individuals that possess a
knack in gaming, while using their expertise to create a standard
that is unsurpassable. The jury panel comprises some of the top
names including: Anton S�derhäll (Goodbye Kansas), Xianzhe Li
(WhisperGames), Ed Mills (Hitcents), Rupali Sharma (Take Two
Interactive), Robert Wesołowski (KLABATER), and many more.
“The endless possibilities of gaming and its many mechanisms
provide ample opportunities for developers and creators to innovate
and create games that will revolutionize the industry.” Thomas
added, "Transcending generations of all ages, games have become a
mainstream phenomenon, and I believe that we can continue to push
the limits of what gaming can achieve, starting with NYX."
About NYX Game Awards
The NYX Game Awards seeks to encourage and celebrate innovation
and creativity in the gaming industry, while also promoting
inclusivity and diversity. With the mission to reinvent current
circumstances, NYX Game Awards aims to diversify award winners,
through adopting an equilibrium for games, ranging from indie to
AAA titles alike to ensure that all deserving professionals are
recognized for their contributions to the industry, regardless of
their budget or resources.
About Playtika Holding Corp.
Playtika (NASDAQ: PLTK) is a mobile gaming entertainment and
technology market leader with a portfolio of multiple game titles.
Founded in 2010, Playtika was among the first to offer free-to-play
social games on social networks and, shortly after, on mobile
platforms. Headquartered in Herzliya, Israel, and guided by a
mission to entertain the world through infinite ways to play,
Playtika has employees across offices worldwide.
Website: https://nyxgameawards.com/ Twitter: NYX Game Awards
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version on businesswire.com: https://www.businesswire.com/news/home/20230424005189/en/
Darlan Monterisi DarlanM@playtika.com
Eric Barnes playtika@trailrunnerint.com
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