NBA superstar Jamal
Murray joins Cheetos to spotlight the mischievous mishaps
that happen in real life when snackers' dominant hands are covered
in Cheetle dust
PLANO, Texas, April 15, 2024 /PRNewswire/ -- Ninety-nine
percent of people eat Cheetos® with their dominant hand, which
means they need to live their life using their Other Hand... even
if things get a little messy. Now, Cheetos officially celebrates
those Cheetos lovers who have committed their dominant hand to
solely eating their favorite snack with the launch of the Other
Hand campaign. Through a series of new digital spots, advertising
stunts and a partnership with 2023 NBA Champion and Cheetos fan
Jamal Murray, the brand shows the
antics that happen when snackers attempt to use their non-dominant
hand because they don't want to stop eating Cheetos.
"Cheetos fans everywhere know the feeling when they need to get
things done but their fingers are covered in that beloved orange
Cheetle dust," said Tina Mahal,
senior vice president of marketing, PepsiCo Foods North America.
"Instead of putting the Cheetos bag down, they try out their Other
Hand, and things often go hilariously 'wrong.' From missing
high-fives to daily task mishaps, this campaign is an ode to the
fans who will do anything for their favorite snack. We're showing
the world that it's okay to use your Other Hand and embrace the
mess."
To kick off the campaign, Cheetos teamed up with Denver Nuggets
point guard Jamal Murray to put his
Other Hand to the test. Murray, like many other Cheetos
enthusiasts, often needs to use his Other Hand while his dominant
hand helps him enjoy that cheesy goodness. In fact, fans may have
noticed that his recent high-fives have been a little… off. From
slight misses to huge whiffs, Murray's recurring high-five mishaps
during games are part of his playful dedication to the Other Hand
lifestyle. Fans can watch here how Murray's constant use of his
non-dominant hand off the court landed him in some amusing
situations on the court.
"It's no secret that I'm a Cheetos fan," said Murray. "Using my
Other Hand often leads to some funny, often messy, things
happening, like missing high-fives. I'm excited to team up with the
brand to embrace the mischief and celebrate those moments that
Cheetos fans like me know all too well."
The missed high-five is just one of many examples that showcase
what happens while people enjoy life with Cheetle-covered fingers.
Fans can also see this come to life in Cheetos' new digital
advertisements launching today here. The advertising campaign
features five spots, each showcasing the over-the-top fails people
experience when they simply can't let go of Cheetos: a baker
botching a birthday cake, an artist creating a distorted forensic
sketch, sports fans giving missing celebratory high-fives, a
plastic surgeon mishap and a football player unable to make a
decent pass.
Cheetos took the mischief to the streets with various
out-of-home advertisements across the country, spotlighting
everyday people – from copywriters to drivers – giving up precision
to keep their Cheetos-eating hand focused on snacking. These stunts
included a less-than-perfect parking job in New York City and a New
York Times ad riddled with grammatical errors to further
highlight the sacrifices made for snack satisfaction.
Fans are invited to join in on the fun by sharing their own
Other Hand-induced escapades on social media platforms using the
hashtag #CheetosOtherHand. For mroe informtion abtou the Other Hand
campaign and to staay udpated on the latst Cheetos news, visit
Cheetos.com/OtherHand.*
*EDITOR'S NOTE: These typos are a result of Cheetos Other
Hand-induced errors.
About Cheetos
Cheetos® has been delivering delicious cheesy snacks and making
mischief with orange-covered fingertips for 75 years. Cheetos
believes you should never lose your mischievous spark or playful
spirit regardless of what life brings. It is one of the many brands
that make up Frito-Lay North
America, the $23 billion
convenient foods division of PepsiCo, Inc. Follow Cheetos on X
(@ChesterCheetah), Instagram (@Cheetos), YouTube (@Cheetos),
Facebook (Cheetos) and TikTok (@Cheetos).
About Frito-Lay North America
Frito-Lay North America is the
$25 billion net sales convenient
foods division of PepsiCo, Inc. (NASDAQ: PEP). For decades,
Frito-Lay's portfolio of beloved products has brought smiles to
millions of families across the world, including Fritos® corn
chips, Lay's® and Ruffles® potato chips, Doritos® and Tostitos®
tortilla chips and branded dips, Cheetos® snacks, Stacy's® pita
chips, PopCorners® air popped snacks and SunChips® multigrain
snacks. The company operates more than 40 manufacturing facilities
across the U.S. and Canada, along
with a vast distribution network that services over 315,000 retail
customers weekly through its direct-store-delivery model.
Through pep+ (PepsiCo Positive), Frito-Lay is committed
to creating positive change for the planet and people. Learn more
about Frito-Lay at FritoLay.com, on X (@FritoLay), on Instagram
(@FritoLay) and on Facebook (FritoLay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $91
billion in net revenue in 2023, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X (Twitter),
Instagram, Facebook, and LinkedIn @PepsiCo.
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SOURCE Frito-Lay North
America