PURCHASE, N.Y., April 28, 2020 /PRNewswire/ -- PepsiCo and Vital
Pharmaceuticals Inc. (VPX), the manufacturer of Bang®
Energy drinks, today announced they have entered into an exclusive
alliance for PepsiCo to distribute the portfolio of Bang Energy
beverages in the United States.
This alliance is effective immediately and is set to significantly
increase distribution of the Bang beverage lineup.
"The combined power of our two organizations will be a meteoric
partnership – one for the beverage history books," said Bang Energy
CEO, Jack Owoc. "Bang is committed
to serving zero-calorie, highly effective innovation and exceeding
our consumers' expectations. When it comes to the category, we have
invented the future by reinventing the game."
"In the ultra-competitive energy category, Bang Energy has
thrived, pioneering the performance energy segment and attracting
the next-generation of energy consumers," said PepsiCo Beverages
North America CEO, Kirk Tanner.
"This alliance plays a central role in PepsiCo's overall
energy-beverage strategy and enables us to significantly accelerate
the distribution of Bang Energy to meet rising consumer
demand."
Bang has been a welcome disruption to the energy category,
delivering great-tasting energy drinks that give consumers more of
what they want and less of what they don't want, and has quickly
rocketed to the third-largest brand in the energy category.
Representing the proliferation of the energy category, Bang Energy
was also the single-largest contributor to overall Liquid
Refreshment Beverage growth in 2019.1
The Bang Energy brand was introduced in 2012 and is carried in
more than 200,000 outlets in the United
States with products designed to provide functional benefits
to the next generation of energy consumers.
About VPX
VPX was founded in 1993 with one goal in
mind: to produce the highest grade, university-proven sports
supplements and performance beverages in the world. Bang/VPX
has funded over 28 landmark, human-subject studies on its products,
including BANG®, at UCLA, University of South
Alabama, Florida State University, Baylor, University of
Southern Maine, Memphis University, College of New
Jersey, FIU, and other top universities in the country. VPX
continues to update and release new nutrition products, proudly
maintaining its distinction as the "Frontrunner in Sports
Nutrition." Bang/VPX is orchestrated by the world's leading
authority, author, and developer of performance-enhancing
supplementation and physique-altering nutrition—Founder and
CEO, Jack Owoc. For more information visit
www.bang-energy.com.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo
generated more than $67 billion in net revenue
in 2019, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including 23 brands that generate more
than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of the business.
For more information, visit www.pepsico.com.
1IRI MuloC value growth by trademark, L52
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SOURCE PepsiCo