REDMOND, Wash., and
BURBANK, Calif., Sept. 13, 2019 /PRNewswire/ -- Microsoft Corp.
and The Walt Disney Studios today announced a five-year innovation
partnership to pilot new ways to create, produce and distribute
content on the Microsoft Azure cloud platform. Through The Walt
Disney Studios' StudioLAB, a technology hub designed to create and
advance the future of storytelling with cutting-edge tools and
methods, the companies will deliver cloud-based solutions to help
accelerate innovation at The Walt Disney Studios for production and
postproduction processes, or from "scene to screen."
"The cloud has reached a tipping point for the media industry,
and it's not surprising that The Walt Disney Studios, which has its
heritage based on a passion for innovation and technology, is at
the forefront of this transformation," said Kate Johnson, president of Microsoft US. "The
combination of Azure's hyperscale capacity, global distribution,
and industry-leading storage and networking capabilities with
Disney's strong history of industry leadership unlocks new
opportunity in the media and entertainment space and will power new
ways to drive content and creativity at scale. With Azure as the
platform cloud for content, we're excited to work with the team at
StudioLAB to continue to drive innovation across Disney's broad
portfolio of studios."
"By moving many of our production and postproduction workflows
to the cloud, we're optimistic that we can create content more
quickly and efficiently around the world," said Jamie Voris, CTO, The Walt Disney Studios.
"Through this innovation partnership with Microsoft, we're able to
streamline many of our processes so our talented filmmakers can
focus on what they do best."
Microsoft and Disney — working closely with leading global media
technology provider Avid — are already demonstrating that the kinds
of demanding, high-performance workflows the media and
entertainment industry requires can be deployed and operated with
the security offered by the cloud, while unlocking substantial new
benefits and efficiencies and enabling production teams to rethink
the way they get their work done.
Building on Microsoft's strategic cloud alliance with
Avid, the companies have already produced several essential
media workflows running in the cloud today, including collaborative
editing, content archiving, active backup and production
continuity. Bringing these complex workflows into production
using Avid solutions such as the Avid MediaCentral®
platform, MediaCentral | Cloud UX™, Avid NEXIS® |
Cloud storage and Avid Media Composer® — all running
natively on Azure — will provide the foundation for helping
transform content creation and content management to overcome
today's operational pressures, as well as pave the way for ongoing
innovation.
Microsoft (Nasdaq "MSFT" @microsoft) enables digital
transformation for the era of an intelligent cloud and an
intelligent edge. Its mission is to empower every person and every
organization on the planet to achieve more.
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SOURCE Microsoft Corp.