ZEELAND, Mich., May 20, 2021 /PRNewswire/ -- Herman Miller
(NASDAQ: MLHR) has unveiled a newly renovated retail
website tailor-made for customers looking for a supported and
seamless purchasing experience. Using more than 110 hours of
customer research, in-depth feedback, and user testing from over
200 different participants, the site delivers a consistent
experience that implements key changes built specifically to make a
customer's journey smooth and easy. The refresh also features
additional content that answers common customer questions – all key
requests from those surveyed.
"Our new physical Herman Miller Seating stores have proven to be
extremely popular with customers around the world," says
Ben Groom, Chief Digital Officer at
Herman Miller. "They address a critical need in our society right
now: how best to improve our Work from Home set-ups and prepare for
a more hybrid working future. For customers unable to experience
these stores in person, our new site takes the physical experience
and brings it into your home virtually. Building upon our live chat
capabilities, our Performance Seating Specialists can video chat
with customers to demonstrate products face-to-face and help them
decide which products are right for them, providing a fully robust
online shopping experience."
In addition to the chat feature, the site boasts a fresh new
design, and enhanced storytelling content for products, designers,
and the brand. It also features powerful AI driven product
recommendations and a new customer-centric website navigation,
providing easier access to popular categories like gaming.
Heightened browsing capabilities have expanded filtering
capabilities to provide frictionless shopping experiences and a new
"Shop the Room" feature allows shoppers to be inspired by
photography and purchase their own versions with the click of a
button. With a design that has been optimized to harmoniously
transition from desktop to mobile, every customer, no matter where,
when, or how they are shopping, will have the same quality of
experience start to finish.
The redesign comes not long after another member of the Herman
Miller Group, Design Within Reach (DWR), underwent extensive
renovation. "Last year, we focused on redesigning dwr.com, a
project that ended up becoming an award-winning design," says
Shannon Zonca, Director of eCommerce
at Herman Miller. "After gathering learnings from that initiative
and watching our eCommerce business continue to grow, we turned our
attention to Herman Miller's retail site, confident we could create
an equally satisfying and successful transformation. Though our
various brands are each unique, they all should equally deliver the
same caliber of experience digitally."
"Digital spaces are never truly finished," says Groom. "Customer
needs, expectations, and desires for eCommerce sites are always
changing and adapting—therefore so should we. A site or digital
tool left unattended for too long risks becoming irrelevant,
outdated, or even irritating to visitors. We are extremely excited
to share our latest digital redesign with Herman Miller
customers."
After the site launches, customers can expect a continuing
release of additional features and enhancements throughout the
year.
About Herman Miller
Herman Miller is a globally recognized leader in design. Since its
inception in 1905, the company's innovative, problem-solving
designs and furnishings have inspired the best in people wherever
they live, work, learn, heal, and play. In 2018, Herman Miller
created Herman Miller Group, a purposefully selected, complementary
family of brands that includes Colebrook Bosson Saunders, Design
Within Reach, Geiger, HAY, Maars Living Walls,
Maharam, and naughtone. Guided by a shared purpose—design
for the good of humankind—Herman Miller Group shapes places that
matter for customers while contributing to a more equitable and
sustainable future for all. For more information
visit www.hermanmiller.com/about-us.
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SOURCE Herman Miller, Inc.