International Street Artist James Reka Behind Next Ultimate Ears Artist Edition Speaker
April 05 2016 - 3:01AM
Business Wire
UE Continues to Redefine Customization in the
Industry with UE BOOM 2 Lost Time Limited Edition
Ultimate Ears today announced the next artist edition UE mobile
speaker, UE BOOM 2 Lost Time Limited Edition, designed by renowned
Australian street artist James Reka. Covered in contemporary
abstract shapes and bright engaging colors with clean lines, Reka
created UE BOOM 2 Lost Time Limited Edition to represent moments
lost in time and moments of reflection.
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UE BOOM 2 Lost Time Limited Edition
(Photo: Business Wire)
Inspired by pop culture, cartoons and illustrations, Reka spent
more than a decade refining his emblematic aesthetic throughout
Melbourne’s inner-suburb alleyways and train lines. Known for his
clean and distinctive style, fusion of high and low art, and
ability to change mediums and locations, Reka’s art can be seen
from the streets of Japan, Paris, Brooklyn and Berlin to solo art
shows around the world to a permanent collection in the National
Gallery of Australia and, now, on the acoustic skin of UE BOOM
2.
“Reka has continued to redefine what street art is and where it
lives,” said Charlotte Johs, general manager of Ultimate Ears.
“Ultimate Ears believes there should be no boundaries as to where
art can be seen and music can be heard. We’re lucky to work with an
artist who complements our philosophy.”
UE continues to redefine customization in the industry. Since
its inception, UE’s family of speakers have been designed with
fabric skin. This fabric skin has made it possible to create more
than 50 artist and custom edition speakers. By enlisting artists to
create special limited-run artist editions, UE celebrates the
natural harmonies between music and art by introducing them in
tandem to the world.
“UE BOOM 2 Lost Time Limited Edition refers to crucial moments
of self-reflection, which remind me of being lost in the moment,”
Reka said. “Similarly, music can often be an escape, allowing us to
transcend time and space, which made this collaboration with
Ultimate Ears a natural fit.”
Pricing and Availability
A limited number of UE BOOM 2 Lost Time Edition speakers are
expected to be available in North America, Australia and select
countries in Europe beginning April 2016, for a suggested retail
price of $199.99. For more information, please visit
www.ultimateears.com. To find out more about Reka, please visit
rekaone.com.
About James Reka
James Reka is a young, contemporary Australian graffiti and
street artist based in Berlin, Germany. His origins lie in
alleyways and train lines of Melbourne’s inner-suburbs where he
spent over a decade refining his now-emblematic aesthetic. Reka’s
works of art have come to represent the beginnings of a new style
of street art: clean, unique and not necessarily “on the street.”
Surrealist, abstracted creatures emerge from his mind,
communicating through strong lines, dynamic movement and bold
colors. With influences in pop culture, cartoons and illustration,
Reka’s style has become known for its’ fusion of high and low art
and represent a paradox between sharp design and graffiti, combined
together with passion and spray paint.
About Ultimate Ears
Ultimate Ears is transforming the way people experience music,
together, out in the world. UE first revolutionized the way
artists interact with their concert audiences by reinventing the
on-stage monitor, turning it into a custom-fitted
earphone. Today, Ultimate Ears continues stronger than
ever with its award-winning family of wireless speakers that are
designed for people, their friends and wherever life takes them.
And with new features and experiences regularly released through
software updates, UE speakers just keep getting better. For
more information, please visit www.ultimateears.com.
#MakeMusicSocial
Ultimate Ears, the Ultimate Ears logo, and other marks are
registered in Switzerland and other countries. All other trademarks
are the property of their respective owners. For more information
about Ultimate Ears and its products, visit the company’s website
at www.ultimateears.com.
(LOGIIR)
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version on businesswire.com: http://www.businesswire.com/news/home/20160405005272/en/
Ultimate EarsBeth
Swierk415-348-2734beth.swierk@ultimateears.com
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