Open banking infrastructure helps bank offer a
full suite of services and improve financial health opportunities
for underserved market
MONETT,
Mo., March 6, 2024 /PRNewswire/ -- Jack Henry™
(Nasdaq: JHKY) announced today that High Plains Bank is
leveraging the company's open technology to create a user
experience that caters to Spanish-speaking customers.
Headquartered in Colorado,
where the Latino population has grown 72% since 2000, the bank
recognized the importance of helping this traditionally underserved
market better manage its finances. "We believe everyone deserves
the financial services and support to make healthier financial
decisions," explained Brian Otteman,
chief experience officer of High Plains Bank. "By taking this
approach, we can create a more inclusive financial experience that
serves our entire community."
The bank worked with Jack Henry
to enrich its website and digital banking platform with
Spanish-language options, making services more accessible for
customers in Spanish. These inclusive technology features are
complemented by personal bilingual support through the secure,
authenticated chat service available on their banking app, HPBGO.
This translation capability has significantly increased the usage
of the banking app, ultimately contributing to higher levels of
customer acquisition and engagement.
"Jack Henry continues to provide
the technology we need to customize and build solutions for this
growing yet largely underserved population," Otteman said. "And the
results speak loudly. It's common to find that about 1/3 of our
customers at any given branch self-identify as Latinx and/or
Spanish speaking – sometimes more. We knew it was time to double
down on our efforts to support these communities, which is why
we've worked closely with providers like Jack Henry to help."
Jack Henry's open banking
platform also enables the bank's customers to view all their
financial relationships in one place in a secure, well-connected
manner – and without screen scraping. Transactions and expenses are
enriched and categorized, providing easy visibility into spending
habits and patterns. By gaining a better understanding of money
flow, customers will further improve their financial health.
To solidify its commitment to creating a safe and comfortable
banking environment, High Plains Bank added comprehensive
technology to proactively prevent and detect fraud and
financial crimes.
"We're proud to work alongside High Plains Bank. It's rewarding
to see a bank intentional and committed to filling the gaps and
making a real impact in underserved markets," said Stacey Zengel, senior vice president of
Jack Henry and president of Bank
Solutions. "These efforts differentiate community financial
institutions and reinforce their commitment to financial
health."
About High Plains Bank
High Plains Bank, a family and
employee-owned community bank founded in 1908 in Flagler, Colorado, is committed to supporting
the vitality of communities. With physical branches in Flagler, Bennett, Wiggins, Longmont and Keenesburg, as well as digital banking
services through HPBGO.com, High Plains Bank empowers people to
manage their financial moments of need and life events. High Plains
Bank is FDIC insured.
About Jack Henry &
Associates, Inc.®
Jack Henry™ (Nasdaq: JKHY) is a well-rounded financial technology
company that strengthens connections between financial institutions
and the people and businesses they serve. We are an S&P 500
company that prioritizes openness, collaboration, and user
centricity – offering banks and credit unions a vibrant ecosystem
of internally developed modern capabilities as well as the ability
to integrate with leading fintechs. For more than 47 years,
Jack Henry has provided technology
solutions to enable clients to innovate faster, strategically
differentiate, and successfully compete while serving the evolving
needs of their accountholders. We empower approximately 7,500
clients with people-inspired innovation, personal service, and
insight-driven solutions that help reduce the barriers to financial
health. Additional information is available at
www.jackhenry.com.
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SOURCE Jack Henry &
Associates, Inc.