BEIJING, Oct. 17, 2021 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ:IQ) ("iQIYI" or 'the Company'), an innovative
market-leading online entertainment service in China, announced the upcoming release of 260
new films, TV series, and variety shows at its iJOY Conference
("the Conference") held in Shanghai on October
15. The Conference also featured a discussion on how visual
contents ought to reflect both viewers' everyday experiences and
the current zeitgeist, as well as the Company's belief that
integrating content with technology will drive the future of the
entertainment industry. Senior iQIYI executives attending the
Conference included GONG Yu, Founder and CEO of iQIYI; WANG Vivian,
President of New Consumer Business Group (NCG) and Chief Marketing
Officer of iQIYI; WANG Xiaohui, President of Professional Content
Business Group (PCG) and Chief Content Officer of iQIYI.
Serving viewers through well-crafted stories and seamless
user experience
The production capabilities of Chinese video platforms
experienced tremendous growth in the past few years, and iQIYI saw
considerable achievement in building out show series and producing
original contents across genres. As GONG Yu pointed out at the
Conference, evolving user needs demand continuous innovation from
platforms. Given the changes in the industry and leveraging its
strength, iQIYI will continue to create quality content for its
viewers by collaborating with top talents, seizing market
opportunities, and establishing market differentiation. The Company
has built over 70 content studios and forged deep partnerships with
film creators, artists and more from across the entertainment
industry. In addition to curating contents of high artistic and
production value, iQIYI develops interest-driven videos, offering a
full spectrum of selection that caters to different user
interests.
iQIYI remains dedicated to creating high-quality content that
grows with the viewers. WANG Vivian noted that variety shows
of iQIYI, which feature different themes including debate, rap, and
suspense mysteries, exemplified how the Company's productions
inspire young people today by keeping an authentic record of lives
as lived by them. As such, iQIYI also became a trend setter of
popular culture in China. While
trends might evolve, 'iQIYI will remain its commitment to providing
users with high quality, value-adding content.
Meanwhile, iQIYI explores the future of entertainment by
enriching its IP assets and innovated technology. As the tech and
investor communities increasingly turn to concepts such as the
metaverse and NFT, iQIYI is excited to embrace the possibilities of
the metaverse as well as its implication. For instance, iQIYI
launched in March it's THE9 "X-City" extended reality (XR) concert,
backed by its cutting-edge XR technologies that brought to
life the high level of immersion and real-time interaction between
THE9 and their fans.
President of Professional Content Business Group (PCG) and Chief
Content Officer of iQIYI WANG Xiaohui highlighted that:
"IP-centered content, or 'IP universe', by its nature of fictional
narrative, is much similar to the metaverse, which is able to
transfer people into another world through immersive stories." At
the Conference, iQIYI released two IP "universes" still in the
making: the ancient Chinese City universe and the "Light On"
universe, with the former focusing on traditional Chinese cultural
stories and the latter featuring thriller stories. Aiming to forge
a new kind of relationship between viewers and content, the two new
universes leverage boundary-breaking technology to enable
interaction between characters, scenes, and stories. No longer just
bystanders, viewers will become participants who experience stories
and evolve in the content creation.
Releasing 260 new titles to capture the zeitgeist
High-quality, value-adding content enriches viewer experiences
and drives consumption. iQIYI will continue to leverage
high-quality content to facilitate the two-way interaction between
young people and the different brands that advertise with iQIYI. At
the Conference, iQIYI released 260 new titles, encompassing genres
ranging from variety shows, dramas, films, children's content,
animation, documentaries, sports, and more. High in variety and
quality, the new contents ensured a stable supply of material for
sponsoring brands.
The variety shows of iQIYI aim to grow with their viewers.
"As variety shows from iQIYI echo the real lives of young people,
they encourage the younger generation to believe in their goals and
live the lives they desire," added WANG Vivian. With titles
including Super Sketch Show, Action!, I Can I BB
8, FOURTRY 3, Metaverse Singer, The Rap of
China 2022 and Music
Campus, iQIYI is set to launch variety shows that reflect the
interests and lifestyle of the youth today. Suspense variety shows
such as The Detectives' Adventures 2 and Game of Shark
2 leverage technology and allow young people to engage online
with each other in different ways. As for Mr. Housework 4,
Be with You 2, Yes, I Do 3, and Working Mom 2,
they provide nuanced portraits of young people in the different
stages and aspects of their lives.
iQIYI also launched four types of C-dramas: epic, hero, history,
and romance. Dedicated to honoring China's history and heroes, iQIYI is launching
dramas including A Lifelong Journey, Life is a
Long Quiet River, Vacation of
Love 2, Piercing The Dark, A Love Never Lost,
The Wind Blows from Longxi, Eternal Love. In terms of
series, the suspense franchise "Light On" will introduce The
Pavilion, Wisher, Who is the Murderer, and
Gold Panning, which tell thrilling stories by integrating
elements of love, adventure and more. Meanwhile, bringing users
laughter and joy, the "Laugh On" series gathers famous local
comedians and presents De Yun Theater and The Comic Bang,
The Accidental Physicians, and The Lord of Losers.
iQIYI will also showcase the quality of C-drama with other shows,
such as those from "Sweet On".
Working with its affiliated brands, iQIYI aims to keep creating
high quality content that captures the emotions, experiences, and
lifestyles of young people as well as the emerging cultural trends
of the moment. As iQIYI continues to better viewer experiences, the
Company also hopes to add value to the industry supply chain,
create value resonance with different brands, and achieve long-term
mutual wins.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and user
generated content. The Company distinguishes itself in the online
entertainment industry by its leading technology platform powered
by advanced AI, big data analytics and other core proprietary
technologies. iQIYI attracts a massive user base with tremendous
user engagement, and has developed a diversified monetization model
including membership services, online advertising services, content
distribution, live broadcasting, online games, IP licensing and
online literature.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/iqiyi-releases-260-new-titles-at-2021-ijoy-conference-integrating-content-with-technology-301401762.html
SOURCE iQIYI