Hasbro Makes Gift Giving Easy With ‘Hasbro Holiday Shopping Live,’ A Livestream Event
November 10 2021 - 12:00PM
Business Wire
Hosted by Daphne Oz and Iván Emilio on November
12 at 12pm EST, the Interactive, Shoppable Experience will Showcase
2021’s Great Gifts from NERF, MY LITTLE PONY, PEPPA PIG, PLAY-DOH
and More
Hasbro, Inc. (NASDAQ: HAS) today announced Hasbro Holiday
Shopping Live, the company’s first ever livestream shopping event.
Hosted by Emmy Award-winning TV personality Daphne Oz and Buzzfeed
contributor Iván Emilio, the virtual shopping experience will
broadcast live from the Hasbro Microsite as well as on Hasbro’s
Instagram + Facebook Live Channels on Friday, November 12 at 12pm
EST and bring holiday shoppers a close-up look at the season’s
hottest toys from Hasbro’s iconic lineup of brands.
During Hasbro Holiday Shopping Live, viewers will enjoy live
appearances from special guests including a robust lineup of family
creators and tips and tricks from gift wrap expert Alton DuLaney as
well as fun content such as product demonstrations, and more.
Consumers can easily browse and purchase Hasbro toys and games via
shoppable tags directly on the Hasbro Microsite store throughout
the event.
We’ve planned a dynamic shopping experience that combines the
fun of live video and the convenience of mobile shopping. It’s a
one-stop-shop and takes the guesswork out of what to buy for the
holidays and delivers a perfect gift right from ‘shelf’ to your
door this holiday season,” said Eric Nyman, Chief Consumer Officer,
Hasbro. “Today’s consumers crave easy access to product
recommendations and simplified online shopping more than ever
before, and we look forward to meeting them where they are to
deliver a fun and entertaining online shopping experience.”
“As a mom of four kids 7 and under, I am always on the hunt for
toys that will keep my kids engaged and entertained through play!
With the holidays upon us, I am all too familiar with the stress of
finding the perfect gift for each age, interest and child,” said
Daphne Oz, Emmy Award-winning TV host of The Dish on Oz. “Hasbro
has something for all my minis – from PLAY-DOH kitchen creations
for my chefs-in-the-making, to everything we need for high-energy
NERF battles, and of course amazing games and toys featuring our
favorite characters like Peppa Pig, PJ Masks, Transformers, and My
Little Pony. I am thrilled to get to connect with fans during this
event and hopefully help them find something fun to fill this
season with a little extra joy!”
To join the event, consumers can follow @Hasbro and
#HasbroHolidayLive on Hasbro.Brandlive.com beginning 12pm EST on
Friday, November 12. For every viewer that tunes into Hasbro
Holiday Shopping Live, Hasbro is proud to make a donation to Marine
Toys for Tots, to help keep the magic and joy of the holidays alive
for children across the country by ensuring that parents and
caregivers are able to give a gift to their child on the morning of
their holiday.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company
committed to making the world a better place for all children, fans
and families. Hasbro delivers immersive brand experiences for
global audiences through consumer products, including toys and
games; entertainment through eOne, its independent studio;
and gaming, led by the team at Wizards of the Coast, an
award-winning developer of tabletop and digital games best known
for fantasy franchises MAGIC: THE GATHERING and DUNGEONS &
DRAGONS.
The company’s unparalleled portfolio of approximately 1,500
brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY,
TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS &
DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier
partner brands. For the past decade, Hasbro has been consistently
recognized for its corporate citizenship, including being named one
of the 100 Best Corporate Citizens by 3BL Media and one of
the World’s Most Ethical Companies by Ethisphere Institute.
Important business and brand updates are routinely shared on our
Investor Relations website, Newsroom and social channels (@Hasbro
on Twitter, Instagram, Facebook and LinkedIn.)
© 2021 Hasbro, Inc. All Rights Reserved.
HAS-B
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version on businesswire.com: https://www.businesswire.com/news/home/20211110006078/en/
Media: DeAnna Varilias, Litzky Public Relations
(dvarilias@litzkypr.com)
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