Network Continues Streak with Best October
Ever, Earning Double-Digit Increases with Various Key Indicators
Versus Prior Year
FOX News Digital Clinches Highest Month of
Total Social Interactions in History
Historic Election Week Propels Digital
Network to Record-Breaking Engagement Levels
FOX News Digital closed out October 2020 with its highest month
in network history in multiplatform views (nearly 2.2 billion)
while also securing double-digit increases versus the prior year
across various key metrics, including multiplatform views (a 16
percent increase from prior year) and multiplatform minutes (a 14
percent increase from prior year), according to Comscore. The
digital network also finished the month of October with its
strongest performance of any October on record, as well as the
network’s eleventh consecutive month notching over 100 million
multiplatform unique visitors.
October 2020 marked the second highest month in history for
unique visitors on the FOX News Mobile Application. Furthermore,
the App surpassed the CNN Mobile App for the 23rd month in a row in
unique visitors (8.9 million versus CNN’s 7.6 million), and
delivered its eighth consecutive month scoring over 8 million
unique visitors.*
FOX News finished the month with its highest amount of total
social interactions ever, according to Socialbakers. For the 74th
straight month, FOX News remained the most engaged news brand on
social media (Facebook, Twitter and Instagram) among the news
competitive set, driving over 110 million total interactions,
according to Socialbakers. FOX News remained number one in Facebook
and Instagram interactions among news competitors, amounting 76
million on Facebook and 32 million Instagram interactions and the
digital network’s best month on both social platforms, also
according to Socialbakers. Viewers continue to stream FOX News
content on Facebook Video and YouTube, with the network topping all
news competitors on both, driving nearly 255 million total video
views and 233 million video views, respectively.
Election Week 2020 led FOX News Digital to several of its
highest-rated days in history, with post-election Wednesday,
November 4th breaking network records in engagement levels across
the board, including in unique visitors, page views, and time spent
and surpassing all previous records on FOX News Digital, according
to Adobe Analytics. The FOX News livestream continued to lift
online traffic, outpacing 2016 audience levels. During the days
after the election, viewers continued to turn to FOX News Digital
for updates on election results. Compared to post-Election Day in
2016, unique devices increased by 190 percent, video starts saw a
167 percent rise, page views were up 249 percent, and time spent
was up a whopping 312 percent, according to Adobe Analytics and
Apple News. Across all FOX News Digital properties, there were 28.5
million total video streams of election coverage as users tuned in
for continued election results, marking the highest day of
engagement on the FOX News livestream ever (11/4/20), according to
Adobe Analytics. Over the course of Election Day (11/3/20), FOX
News Digital peaked at over 3 million concurrent users, a new
record across digital properties and doubling Election Day four
years prior.
Additionally, FOXBusiness.com reached over 30 million
multiplatform unique visitors, drove almost 255 million
multiplatform total minutes and saw 150 million multiplatform total
views last month, securing double digit growth increases across all
metrics versus prior month and prior year.**
OCTOBER 2020 FOX NEWS DIGITAL VS.
CNN.COM
Multi-Platform Total Minutes FOX News Digital –
4,720,000,000 (up 14 percent vs. October 2019) CNN.com –
4,830,000,000 (up 42 percent vs. October 2019)
Multi-Platform Total Views FOX News Digital –
2,199,000,000 (up 16 percent vs. October 2019) CNN.com –
2,640,000,000 (up 47 percent vs. October 2019)
Multi-Platform Unique Visitors FOX News Digital –
106,809,000 (up 3 percent vs. October 2019) CNN.com – 146,737,000
(up 17 percent vs. October 2019)
FOX News Media operates the FOX News Channel (FNC), FOX Business
Network (FBN), FOX News Digital, FOX News Audio and the
direct-to-consumer digital streaming services FOX Nation and FOX
News International as well as the newly announced FOX News Books.
Currently the number one network in all of cable, FNC has also been
the most watched television news channel for more than 18
consecutive years, while FBN currently ranks among the top business
channels on cable. Owned by FOX Corporation, FOX News Media reaches
200 million people each month.
*Source: Comscore Media Metrix® Multi-Platform, Total Digital
Audience, Custom-Defined List including CNN.com, NBCNews.com,
ABCNews.com, CBSNews.com, Fox News Digital Network,
WashingtonPost.com, NYTimes.com, HuffPost U.S., Wall Street Journal
Online, Reuters.com, and USAToday.com, October 2020, U.S. &
Comscore Mobile Metrix®, Mobile App Only, [FOX News Mobile App and
CNN Mobile App], October 2020, U.S.
**Source: Comscore Media Metrix® Multi-Platform, Total Digital
Audience, Custom-Defined List including FoxBusiness.com,
Bloomberg.com, CNBC.com, CNN Business, Entrepreneur.com,
Forbes.com, HuffPost Business, MarketWatch, Motley Fool, MSN Money,
TheStreet.com, USA TODAY Money, WSJ Online, Yahoo! Finance, October
2020, U.S.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201116006011/en/
FOX News Media Contact: Tess
Glancey/212-301-3285
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