Trip.com Group CMO Bo Sun named one of the top 50 brand marketers in APAC
July 01 2020 - 7:16AM
Trip.com Group CMO Bo Sun has been named one of the top 50 most
influential and purposeful marketers in Asia-Pacific, by industry
leading publication, Campaign. Sun is recognized as the only
finalist from OTA, among the marketing elites from different
industries, such as Coca-Cola, Alibaba and Google.
Sun joined Trip.com Group in 2010 and currently serves as Chief
Marketing Officer. Sun has a wide remit looking after digital
marketing, brand marketing, destination marketing, content
marketing, advertising as well as public affairs.
To say 2020 is a tough year for online travel agencies such as
Trip.com Group would be an understatement. Like many industries,
the travel industry has suffered substantially from the impact of
COVID-19 with border restrictions in place and air travel grinding
to a holt. However, this unprecedented global pandemic did not
deter Sun, instead he threw all of his energy into efforts to
revive the travel industry.
Sun launched a 'travel revival plan' in China in March, with RMB
1 billion (US$141 million) committed by Trip.com Group. And when
China eased the travel ban in late April, Sun shifted the brand's
efforts towards matching pent-up consumer demand for travel after
being stuck at home for over four months. Trip.com Group also
started online streaming from March, promoting domestic travel
along with local products. With a series of marketing events that
included asking their Chairman to do livestreaming wearing a wig,
Trip.com Group found an innovative way of getting back into the
limelight.
Sun didn’t stop there. Last week Trip.com Group announced a
range of new initiatives to reinvigorate travel, as part of its
online “Travel On” launch event. Trip.com Group was joined by more
than 70 representatives from over 200 industry partners for the
launch of the industry-wide initiative, which attracted an audience
of over 1 million viewers worldwide.
“I’m humbled to feature in this top 50 list alongside some of
the very best marketers in APAC.” said Sun. “It has certainly been
a challenging year so far but I hope our Travel On initiative will
help play a part in reviving the industry. Initial results show
we’re making a big difference with not only strong sales from our
discounted hotels, flights and attractions, but we’re also offering
the consumer peace of mind with flexible advance bookings and new
safety standards.”
Sun’s inclusion in Campaign’s top 50 most influential and
purposeful marketers in APAC is just one of many industry
recognitions in recent years. In 2017 Sun was awarded the Annual
Influential Figure at the Great Wall Awards, in 2018 the Xi’an
government granted Sun Consultant for the travel development of
Xi’an, and last year Sun was named Innovative Figure of Ecological
Forces by Harvard Business Review China and Tencent Marketing
Institute.
About Trip.com Group: Trip.com Group is a
leading one-stop travel service provider comprising of Trip.com,
Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group
enables local partners and travelers around the world to make
informed and cost-effective bookings for travel products and
services, through the aggregation of comprehensive travel related
information and resources, and an advanced transaction platform
consisting of mobile apps, Internet websites and 24/7 customer
service centers. Founded in 1999 and listed on NASDAQ in 2003,
Trip.com Group has become one of the best-known travel brands in
the world, with the mission of 'making every trip the perfect
trip'.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/07b2dcfc-1101-43bd-a076-67236901b5dd
For further information, please contact
Trip.com Group PR
pr@trip.com
Tel: (+86) 21 3406 4880 ext 196455
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