CA Technologies: Most Businesses Will be Software-Driven in 36 Months
June 11 2015 - 9:00AM
Business Wire
Speed, time-to-market and time-to-decision are
among the most critical competitive differentiators to compete and
win in the application economy
The results of a global study – The Battle for Competitive
Advantage in the App Economy – commissioned by CA Technologies
(NASDAQ:CA) reveal the need for speed in the application economy.
As companies transform into software-driven enterprises, bringing
high-quality applications to market faster becomes one of the most
critical differentiators. Forty-three percent of those surveyed
believe that becoming a software-driven enterprise is a critical
driver of competitive advantage today, rising to 78 percent in
three years.
Increased agility and faster time to market top the list of
competitive strategies for companies in the application economy;
and, according to respondents who have already begun adopting more
advanced software strategies, this transformation is having
significant impact on their time to decision: 45 percent claim this
today, and 61 percent expect it to be the case in the next three
years.
Conducted by Oxford Economics, the study surveyed senior
business and technology executives around the globe about
application strategy and its impact on business outcomes. The
results clearly show that companies are adapting to the application
economy at a rapid and accelerating pace, and are rethinking
competitive advantage and differentiation in the process.
According to the study, becoming a more software-driven business
also has a positive impact on market share (47 percent), the
development of new products and services (42 percent), and
financial performance (36 percent)—all trends that respondents see
accelerating. Additional key findings include:
- More than half of respondents (51
percent) say they have invested in newer forms of software (mobile
apps, API-enabled software, etc.) over the past three years, and
nearly as many say they will increase their level of investment
over the next three years
- 54 percent are developing new
strategies for customer interactions
- 49 percent of respondents are bringing
more software development back in-house and 47 percent have or are
planning to use M&A to increase app development capabilities,
indicating software’s strategic role
“It’s no longer enough for companies to have superior
products or services. Today, success depends upon delivering a
superior customer experience,” said Otto Berkes, Chief Technology
Officer, CA Technologies. “As companies undergo digital
transformation, they must focus on the customer experience since it
will be a key differentiator in today's application
economy.”
Despite significant transformation of companies into
software-driven enterprises, results from this survey indicate that
the biggest changes are still ahead of us. Based on key insights
from the data and interviews with respondents, the following seven
points represent rules of engagement that companies should follow
as they seek competitive advantage:
- Be ready to break things. When
organizational change is inevitable, rules may get bent. And change
is happening—fast. Nearly half of respondents believe that becoming
a more software-driven business has had an impact on
time-to-decision, and another 37 percent say that internal
operations have been deeply affected.
- Squeeze the value out of data.
Respondents say they are proficient at marketing directly to
consumers (59 percent say they are very or highly effective), but
few (only 22 percent) have all the details—like tracking customer
preferences—nailed down.
- Learn to listen. Using social
media well is critical to interacting with customers and business
partners alike. More than 40 percent of respondents say it is a
must-have skill in the new environment. One key thing to remember
is that these tools are not just new ways to push information
out—they are great ways to capture intelligence as well.
- Guard data fiercely—and know what
you are protecting. Protecting customer data is a fundamental
rule of engagement, and companies are investing in bigger budgets
and new tools to get the job done. Sixty percent of respondents say
they are spending more to protect customer data, and even more are
doing the same to safeguard internal information.
- Bring innovation to
collaboration. Old barriers do not apply in the application
economy. Nearly half of respondents say that bringing together
security executives with the heads of business units is enabling
new business opportunities.
- Give the people what they want.
In the app economy, customers expect quick, intuitive interaction.
They will not countenance outages, data loss, or downloads that
take longer than a few seconds. With an enormous increase in
revenue driven by customer interactions with apps expected in three
years, getting this right is an existential necessity.
- Remember that culture eats strategy
for lunch. Organizational resistance is a given whenever change
occurs. Nearly 40 percent of respondents say the biggest obstacle
to becoming more adept at software and application development is a
culture that won’t support it.
Survey Methodology
In March 2015, Oxford Economics and CA Technologies surveyed 200
senior business and IT executives with knowledge of and
responsibility for their company’s advanced software strategies.
The respondents came from the Americas (56 percent), Europe (29
percent) and Asia (15 percent), and included industries ranging
from manufacturing and professional services to retail, consumer
products, financial services, energy, and healthcare. Click here to
download the whitepaper and learn more about the research.
About Oxford Economics
Oxford Economics is a global leader in thought leadership,
forecasting, and quantitative analysis, serving more than 850
international corporations, financial institutions, governmental
organizations, and universities worldwide. Founded in 1981 as a
joint venture with Oxford University, Oxford Economics is now a
leading independent economic consultancy. Headquartered in Oxford,
with offices around the world, it employs more than 150 people,
including over 100 economists, and a network of 500 contributing
researchers. Learn more at oxfordeconomics.com.
About CA Technologies
CA Technologies (NASDAQ:CA) creates software that fuels
transformation for companies and enables them to seize the
opportunities of the application economy. Software is at the heart
of every business in every industry. From planning, to development,
to management and security, CA is working with companies worldwide
to change the way we live, transact, and communicate – across
mobile, private and public cloud, distributed and mainframe
environments. Learn more at www.ca.com.
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Copyright © 2015 CA, Inc. All Rights Reserved. All trademarks,
trade names, service marks, and logos referenced herein belong to
their respective companies.
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version on businesswire.com: http://www.businesswire.com/news/home/20150611005026/en/
Press:CA TechnologiesRamya Kumaraswamy,
+1-508-628-8684Ramya.Kumaraswamy@ca.com
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