LOUISVILLE, Ky., Aug. 26, 2019 /PRNewswire/ -- Kentucky Fried
Chicken® becomes the first national U.S. QSR (quick service
restaurant) to introduce a plant-based chicken, in partnership with
Beyond Meat®. Beyond Fried Chicken™ will make its debut
August 27 in a limited test.
The new plant-based Beyond Fried Chicken offers the finger
lickin' good fried chicken flavor only KFC can deliver as a perfect
choice for those searching for plant-based meat options
on-the-go.
Atlantans will be the first to get a taste of KFC's new Beyond
Fried Chicken as part of an exclusive, one restaurant test on
August 27 at the Cobb Parkway
restaurant near SunTrust Park in Atlanta (2637 Cobb Pkwy South East,
Smyrna, Ga.).
Beyond Fried Chicken is available in nuggets with choice of
favorite dipping sauce, like KFC's signature Finger Lickin' Good
sauce, or boneless wings tossed in one of three delicious sauce
options: Nashville Hot, Buffalo or Honey BBQ.
Those who want to be among the first to try the new plant-based
Beyond Fried Chicken are invited to stop by the Cobb Parkway
restaurant for a complimentary sample of Beyond Fried Chicken from
10:30 a.m. to 6:30 p.m. tomorrow,
August 27 (with purchase of any KFC
menu item, while supplies last).
KFC guests who want to make it a meal can pick from several
Colonel-approved Beyond Fried Chicken options:
- Nuggets available in six or 12-piece combo meals (which include
a side and medium drink) for $6.49
and $8.49, or four-piece à la carte
for $1.99.
- Boneless wings available in six or 12-piece options for
$6 and $12 (tax extra).
"KFC Beyond Fried Chicken is so delicious, our customers will
find it difficult to tell that it's plant-based," said Kevin Hochman, president and chief concept
officer, KFC U.S. "I think we've all heard 'it tastes like chicken'
– well our customers are going to be amazed and say, 'it tastes
like Kentucky Fried Chicken!'"
KFC turned to plant-based leader, Beyond Meat, to create a
finger lickin' good plant-based fried chicken that will appeal to
lovers of both Beyond Meat and KFC. Customer feedback from the
Atlanta test will be considered as
KFC evaluates a broader test or potential national
rollout.
"KFC is an iconic part of American culture and a brand that I,
like so many consumers, grew up with. To be able to bring
Beyond Fried Chicken, in all of its KFC-inspired deliciousness to
market, speaks to our collective ability to meet the consumer where
they are and accompany them on their journey. My only regret
is not being able to see the legendary Colonel himself enjoy
this important moment," said Ethan
Brown, founder and CEO, Beyond Meat.
Beyond Meat began developing its revolutionary plant-based meat
in 2009 and since then has introduced several breakthrough products
across the brand's beef, pork and poultry platforms. The
announcement of plant-based chicken makes the KFC and Beyond Meat
partnership a unique one and the first of its kind in the U.S. QSR
space.
KFC has a history of frequently testing unique and craveable
menu items as a part of the brand's food innovation strategy,
considering food trends and evaluating customer feedback to KFC's
test offerings. This limited, one-restaurant test of Beyond Fried
Chicken is part of KFC's continued commitment to understanding its
consumers' tastes and preferences.
About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular
chicken restaurant chain. KFC specializes in Original Recipe®,
Extra Crispy™, Kentucky Grilled Chicken® and Extra Crispy™ Tenders,
Hot Wings®, KFC Famous Bowls®, Pot Pies, freshly hand prepared
chicken sandwiches, biscuits and homestyle side items. There are
more than 23,000 KFC restaurants in over 135 countries and
territories around the world. KFC Corporation is a subsidiary of
Yum! Brands, Inc., Louisville, Ky.
(NYSE: YUM). For more information, visit www.kfc.com. Follow
KFC on Facebook (www.facebook.com/kfc), Twitter
(www.twitter.com/kfc) and Instagram (www.instagram.com/KFC).
About Beyond Meat
Beyond Meat, Inc. (NASDAQ:BYND) is
one of the fastest growing food companies in the United States, offering a portfolio of
revolutionary plant-based meats. Founded in 2009, Beyond Meat has a
mission of building meat directly from plants, an innovation that
enables consumers to experience the taste, texture and other
sensory attributes of popular animal-based meat products while
enjoying the nutritional and environmental benefits of eating
its plant-based meat products. Beyond Meat's brand commitment, "Eat
What You Love," represents a strong belief that by eating its
portfolio of plant-based meats, consumers can enjoy more, not less,
of their favorite meals, and by doing so, help address concerns
related to human health, climate change, resource conservation and
animal welfare. Beyond Meat's portfolio of fresh and frozen
plant-based proteins are currently sold at approximately 53,000
retail and foodservice outlets worldwide. Visit
www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger and
#GoBeyond on Facebook, Instagram and Twitter.
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SOURCE KFC