New Holiday Campaign Shows Affirm is the Smart Way to Pay this Holiday Season
November 09 2021 - 9:00AM
Business Wire
“Holiday Smart” explores the stupid sh*t that
happens during the holidays, and how paying over time with Affirm
is the one smart thing people can do
Affirm (NASDAQ: AFRM), the payment network that empowers
consumers and helps merchants drive growth, today unveiled “Holiday
Smart,” a new campaign that calls out the stupid mistakes people
make during the throes of the holiday season and how paying at
their own pace with Affirm can be the one smart thing they do. From
agreeing to be in your niece's TikTok to risking your relationship
and buying your husband a nose hair trimmer, the campaign pulls no
punches when illustrating a few of the stressful, risky and
regrettable situations that people may find themselves in this
year.
“Sixty percent of consumers are anxious about holiday shopping
this year and staying within budget is their biggest stressor. With
Holiday Smart, we are taking a purposeful step to further
distinguish ourselves from others in the industry by promoting
smart decisions, starting with Affirm,” said Greg Fisher, Chief
Marketing Officer at Affirm. “Unlike many credit cards and other
pay over time options, consumers that choose Affirm never owe a
penny more than what they agreed to at checkout and they’ll never
be hit with a late or hidden fee, ever.”
Holiday Smart is launching at a time when the pay over time
industry is growing at an accelerated pace — more than half of
consumers plan to pay over time this holiday season. Rooted in
Affirm’s commitment to make finances smarter and simpler, the
campaign brings stupid, yet relatable holiday situations to life
through out of home advertising across Atlanta and Chicago, digital
and social placements and a new spot narrated by actress and Affirm
partner Nina Dobrev. Titled, “Little Director”, the spot shows a
loving uncle volunteering to be in his niece’s TikTok, but when the
task ends up more than he bargained for, he rewards himself by
making a smart purchase using Affirm.
“I’m excited to see this campaign launch just in time to give
people the choice to pay over time with Affirm this holiday
season,” said Nina Dobrev. “We’ve all made some questionable
decisions during the holidays before, and I think Holiday Smart
will show people that Affirm really does always have your back. I
love how relatable the Little Director spot is, the boss little
girl made me smile.”
Affirm is a transparent and flexible payment alternative to
credit cards that allows consumers to split the cost of their
purchase and pay over time at popular retailers like Target,
Walmart, Michaels, Design Within Reach and DICK’s Sporting Goods.
Consumers can select Affirm at checkout and once approved, spread
out purchases into budget-friendly biweekly or monthly payments.
And unlike complicated credit card agreements and other pay over
time provider terms, Affirm shows consumers exactly what they’ll
pay upfront in simple dollars, and never charges late or hidden
fees, ever.
About Affirm Affirm’s mission is to deliver honest
financial products that improve lives. By building a new kind of
payment network — one based on trust, transparency and putting
people first — we empower millions of consumers to spend and save
responsibly, and give thousands of businesses the tools to fuel
growth. Unlike credit cards and other pay-over-time options, we
show consumers exactly what they will pay up front, never increase
that amount, and never charge any late or hidden fees. Follow
Affirm on social media: LinkedIn | Instagram | Facebook |
Twitter.
Payment options through Affirm are subject to eligibility, and
are provided by these lending partners: affirm.com/lenders.
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