NEW
YORK, June 9, 2023 /PRNewswire/ -- The
Korea Tourism Organization (KTO) is thrilled to announce the launch
of its highly anticipated campaign, "Everyday Korea," in
commemoration of the Year of Visit Korea, 2023 and 2024. This
exciting campaign aims to showcase the unique and vibrant aspects
of life in Korea and invites travelers from around the world to
experience the joy and beauty of Everyday Korean life.
The Korea Tourism Organization is thrilled
to announce the launch of its highly anticipated campaign,
"Everyday Korea"
The "Everyday Korea" campaign will focus on four captivating
travel themes: K-Food, K-Luxury, K-Heritage and Popular K-Culture
including K-Pop, K-Drama and K-Beauty. Each theme will offer
travelers an immersive experience that highlights the diverse
attractions and offerings of Korea. From the rich cultural heritage
to the mouthwatering cuisine, from luxurious experiences to the
vibrant contemporary culture, and the awe-inspiring natural
wonders, visitors will find an array of captivating experiences
tailored to their interests.
As part of the campaign, the Korea Tourism Organization has
curated a series of online promotion along with offline events that
will take place in the coming months, showcasing each travel theme
in a dynamic and engaging way. These events will provide visitors
with an opportunity to imagine their Korean trip by helping them
find their own travel themes and deepening their connection with
Korea.
A compelling AI-based digital advertising campaign will be
launched with the website EverydayKorea.us that hosts the
campaign's recommended experiences and content that helps visitors
Imagine their Everyday Korea. Participants will have a chance to
explore experiences for each travel theme and also win memorable
prizes through online sweepstakes.
To kick off the "Everyday Korea" campaign, the Korea Tourism
Organization is holding a special event at American Dream in
New Jersey from June 9 to June 18. American Dream is a premier
destination that offers a wide range of entertainment and shopping
experiences, making it the perfect venue to introduce the wonders
of Korea to visitors.
During the ten-day event, visitors will have the opportunity to
immerse themselves in Korean culture through various activities.
One of the highlights will be a short, fun test that helps
participants discover their ideal travel theme within the "Everyday
Korea" campaign. This interactive experience will guide visitors in
selecting the theme that resonates most with their interests,
allowing them to explore Korea in a way that truly speaks to
them.
"We are thrilled to launch the 'Everyday Korea' campaign and
invite travelers to discover the beauty and charm of our country,"
said Jaesok Park, Executive Director
at the Korea Tourism Organization New York Office. "Through this
campaign, we aim to showcase the incredible diversity that Korea
has to offer, from our rich cultural heritage to our mouthwatering
cuisine. With a wide range of events and experiences, we are
confident that visitors will have an unforgettable journey that
resonates with their interests and passions."
For more information about the "Everyday Korea" campaign and
upcoming events, please visit EverydayKorea.us.
About Korea Tourism Organization:
Korea Tourism
Organization (KTO) is an organization of the Republic of
Korea (South Korea) under
the Ministry of Culture, Sports and Tourism (MCST). KTO serves
the interests of Korea's tourism economy by marketing the country
as an all-season visitor destination. Fascinating history, rich
culture, amazing food, and friendly people combine to make
South Korea one of the most
visited countries. Located in Southeast
Asia, South Korea is a
country of contrasts, with tourist attractions ranging from ancient
mountaintop Buddhist temples to the ultra-modern skyscrapers in
Seoul.
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SOURCE Korea Tourism Organization NY Office