Fox No Longer Accepting Dish Network Ads Mentioning 'Hopper'
May 16 2012 - 6:15PM
Dow Jones News
NEW YORK (DOW JONES)--News Corp.'s (NWS, NWSA) Fox Network
became the latest broadcaster to take aim at Dish Network's new
ad-skipping technology.
The broadcaster said Wednesday that it wouldn't air any Dish
Network advertisements mentioning Dish's "Auto Hop" technology or
its "Hopper" digital video recorder, which allows subscribers to
completely skip commercials while watching shows on DVRs, rather
than just manually fast-forward them. Dish unveiled the feature
last week.
News Corp. owns this newswire and The Wall Street Journal.
Several television executives also have attacked the new Dish
technology at this week's annual presentations to advertisers.
Earlier Wednesday, CBS Corp. (CBS) Chief Executive Les Moonves
warned that broadcasters will "reach a tipping point" with Dish
Network because of the hopper technology, which could result in
canceling programming for Dish subscribers or renegotiating
retransmission fee contracts.
"How does Charlie Ergen expect I produce CSI without
advertisements?" Moonves asked in a conversation with reporters
Wednesday, referring to Dish Network's Chairman and the popular CBS
show.
-By William Launder, Dow Jones Newswires; 212-416-3412;
william.launder@dowjones.com
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