Dr. Harvey Karp Brings Best-Selling Parenting Guides to Life in Cinemas
May 07 2012 - 1:21PM
Business Wire
Finally, kids do come with instructions! America’s favorite
pediatrician, Dr. Harvey Karp is taking his groundbreaking
parenting solutions to the big screen for the first time ever. NCM
Fathom, BabyCenter™ and SwaddleDesigns present a special live
event, Parent’s Night Out with The Happiest Baby & Happiest
Toddler, starring Dr. Harvey Karp, on Thursday, June 21
at 7:30 p.m. local time. Expecting moms and dads, parents of
infants and toddlers, – even grandparents, nurses and nannies –
will want to visit their local movie theater to watch as Dr. Karp
reveals the surprising tips and tricks that have made his
celebrated books and DVDs among the top parenting guides in
history. Audiences will enjoy live demonstrations, watch footage of
parents in action, and take part in a hot-topic parent Q&A
session. Families will learn simple solutions to help them raise
happy, well-behaved young children – and get more sleep, too.
Tickets for Parent’s Night Out with The Happiest Baby &
Happiest Toddler, starring Dr. Harvey Karp are on sale now at
participating theater box offices and online at www.FathomEvents.com. For a complete list of
theater locations and prices, visit the NCM Fathom Events website
(theaters and participants are subject to change). This exclusive
LIVE one-night event will be will be broadcast to more than 575
select movie theaters across the country through NCM’s exclusive
Digital Broadcast Network.
According to a BabyCenter.com survey, more sleep is the No.1
desire for families – even ahead of more time or money. The study
found that lack of sleep also makes moms feel frustrated (58
percent), irritable (78 percent), unable to focus at work (37
percent) and distant from their spouse (35 percent). Weaving modern
science and ancient wisdom, Dr. Karp will showcase key ideas from
The Happiest Baby on the Block, The Happiest Toddler on the Block
and his much anticipated, new book, The Happiest Baby Guide to
Great Sleep (Birth-5 years) during the event to eliminate the
sleeping problems all parents face.
“Even loving parents can feel pushed to the limit by their
baby’s screams or by toddler explosions,” said Dr. Karp. “But some
simple steps give parents the tools to calm even colicky babies,
soothe tantrums fast and boost cooperation in just days! You almost
feel like you’re ‘flipping a switch.’”
The evening will be hosted by actress, entrepreneur and former
Miss USA, Ali Landry who is mom to four-year-old Estela and
eight-month-old Marcelo. Named by People magazine as one of the 50
most beautiful people in the world, Landry is the founder of the
new, parenting product rating site, Spokesmoms.com.
“My husband and I use Dr. Karp’s advice every single day! It has
been a total lifesaver!” Ali said. “I’m excited to host this event
which will help moms and dads across the country learn Dr. Karp’s
techniques to get a good night’s sleep and have a happy
family.”
Millions of parents – from stay-at-home moms to superstars like
Madonna, Michelle Pfeiffer, Larry David and Jewel – have turned to
Dr. Karp to learn his secrets for making babies calm, toddlers
patient and cooperative, and all young children sleeping well and
happy. In 2002, Dr. Karp captured national headlines – and made
parents cheer – with his breakthrough solution to the
3,000-year-old mystery of why babies cry in The Happiest Baby on
the Block book/DVD. Next, he wowed America by unveiling his
surprising tips to stop most temper tantrums and build toddler
patience, in The Happiest Toddler on the Block book/DVD.
“As a working mother, I’m looking forward to this insightful –
and entertaining – one-night event that brings Dr. Karp’s
breakthrough solutions to real parents live at local movie theaters
across the country,” said Shelly Maxwell, executive vice president
of NCM Fathom Events. “Experienced parents, newbies, pregnant
couples – even those just thinking about having a baby – won’t want
to miss ‘Parents Night Out’ with Dr. Karp.”
Dr. Karp’s DVDs and books have sold millions of copies
worldwide. Their popularity have made him America’s most trusted
pediatrician. The New York Times applauded his work by proclaiming,
“Roll over, Dr. Spock!” Like Dr. Karp’s previous works, his new
groundbreaking book, The Happiest Baby Guide to Great Sleep
(available June 12th), promises to shatter dozens of long-held
myths and revolutionize ideas about how to best help young kids
sleep.
“I founded SwaddleDesigns with the desire to help new parents
calm and comfort their babies so everyone could get more
sleep. Nearly ten years ago, I met Dr. Karp and I was
delighted to discover that we shared a common mission to help
parents prevent exhaustion and sleep deprivation,” said Lynette
Damir, RN, CEO and creative director of SwaddleDesigns. “It’s an
honor to partner with Dr. Karp at the first-ever nationwide Parents
Night Out cinema event.”
About National CineMedia
(NCM)
NCM operates NCM Media Networks, a leading integrated media
company reaching U.S. consumers in movie theaters, online and
through mobile technology. The NCM Cinema Network and NCM Fathom
present cinema advertising and events across the nation’s largest
digital in-theater network, comprised of theaters owned by AMC
Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal
Entertainment Group (NYSE: RGC) and other leading regional theater
circuits. NCM’s theater advertising network covers 181 Designated
Market Areas® (49 of the top 50) and includes over 19,000 screens
(approximately 17,800 digital). During 2011, over 670 million
patrons (on an annualized basis) attended movies shown in theaters
in which NCM currently has exclusive, cinema advertising agreements
in place. The NCM Fathom Events live digital broadcast network
(“DBN”) is comprised of over 700 locations in 167 Designated Market
Areas® (including all of the top 50). The NCM Interactive Network
offers 360-degree integrated marketing opportunities in combination
with cinema, encompassing 42 entertainment-related websites, online
widgets and mobile applications. National CineMedia, Inc. (NASDAQ:
NCMI) owns a 48.6% interest in and is the managing member of
National CineMedia LLC. For more information, visit www.ncm.com or
www.FathomEvents.com.
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