Doug Morse Joins Cubic Transportation Systems in New Post of Vice President, Customer Experience
April 19 2012 - 7:00PM
Marketwired
Cubic Transportation Systems, Inc., a business segment of San
Diego-based Cubic Corporation (NYSE: CUB), and a leading integrator
of payment and information technology and services for intelligent
travel solutions, has named Doug Morse to the new role of vice
president, Customer Experience.
A global authority on customer experience and service
innovation, Morse assumes responsibility for ensuring that
customers worldwide are achieving their goals with Cubic technology
and services.
"The mass transportation sector is dealing with rapidly changing
dynamics, not least in the financial and technological spheres,"
said Steve Shewmaker, president, Cubic Transportation Systems
Worldwide. "Publicly funded transit systems are under budget
scrutiny and control, and are expected to maintain performance
levels and respond to a wide range of social and environmental
factors with reduced funding. Therefore, for our current service
offerings we must continue to deliver excellence on every front,
and ensure we meet and exceed our key customer metrics."
Morse also will be responsible for Cubic's changing services
role, which is evolving to help its customers adapt to and
integrate the complexities of new technologies such as smart phones
and open payment for their businesses.
"It is a rapidly evolving market," said Morse, "and Cubic is on
a remarkable journey given our expanding technology and offerings
that help drive new value for our customers. This is where our
next-generation solution Nextcity will be well positioned."
Morse has over three decades' experience in customer service,
including Fortune 500 companies such as IBM and Oracle.
"The key to success lies in broader and deeper customer
relationships, which also acknowledge that the customer is more
multi-faceted than previously, with the needs of transit
authorities, their patrons and other stakeholders being driven to
change at an ever increasing pace.
"Cubic already has a reputation for high levels of customer
service and I'm delighted to have the opportunity to build on that,
ensuring that each customer has a unique and rewarding relationship
with our team."
Cubic Corporation (NYSE: CUB) is the
parent company of three major business segments: Defense Systems,
Mission Support Services and Transportation Systems.
Cubic® Transportation Systems, Inc., is a leading integrator of
payment and information technology and services for intelligent
travel solutions. Cubic delivers integrated solutions that help
transport operators manage their operations and services and give
passengers choices in the smartest and easiest ways to pay their
fares. Cubic specializes in design, development, manufacture,
supply, installation, integration, services and information.
Services provided by Cubic include on-site management, central
systems, operations support, patron support, business support and
field services.
Every year, nearly 10 billion rides are taken worldwide using
Cubic payment and information systems. Cubic has delivered over 400
projects in 40 major markets on five continents. Active projects
include London; Brisbane (Southeast Queensland) region, Australia;
New York/New Jersey region; Washington, D.C. /Baltimore/Virginia
region; Los Angeles region; San Diego region; San Francisco region;
Minneapolis/St. Paul; Chicago; Atlanta region; Miami (South
Florida) region; Vancouver and Edmonton, Canada; Sydney (New South
Wales), Australia; and Scandinavia.
Cubic Defense Systems is a leading provider of realistic combat
training systems, cyber technologies, asset tracking solutions, and
defense electronics. Mission Support Services is a leading provider
of training, operations, maintenance, technical and other support
services. For more information about Cubic, see the company's Web
site at www.cubic.com.
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Media Contact: Timothy A. Hill Director of Corporate
Communications Cubic Corporation PH: 858-505-2430 Cell:
858-232-2927 timothy.hill@cubic.com
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