Xerox Survey Shows Color Could Improve Learning and Boost Student Performance
April 04 2012 - 10:00AM
Business Wire
Color is surprisingly absent in classroom handouts, according to
a survey commissioned by Xerox (NYSE: XRX) of students in grades
3-12. In fact, seven in ten noted that very few or none of their
handouts have pictures (72 percent) or charts or graphs (69
percent) in color.
According to a survey of students in
grades 3-12, conducted by Harris Interactive on behalf of Xerox
(NYSE: XRX), color is surprisingly absent in classroom handouts,
even though color has been shown to have an impact on
comprehension. Students agree - surveyed students indicated that
color materials are particularly effective for more complex
subjects, with 58 percent saying they would learn more in science
if materials were in color. (Photo: Business Wire)
Color has been shown to have an impact on comprehension, and
students agree. A majority who receive copies at school believe
that words or pictures in color would help make schoolwork more
interesting (77 percent agree, including 26 percent who strongly
agree) and homework more fun to do (70 percent agree, including 25
percent who strongly agree).
The surveyed students indicated that color materials are
particularly effective for more complex subjects, with 58 percent
saying they would learn more in science if materials were in
color.
“With shrinking budgets, color printing does not have to be cost
prohibitive. There are affordable options like the new ColorQube®
8900 Color Multifunction Printer, which creates documents
inexpensively on a wide range of media, including recycled paper,”
said Leah Quesada, vice president, Marketing, Enterprise Business
Group, Xerox. “With the right tools in place, color can be
maximized in the classroom to the benefit of the students.”
To help school administrators affordably manage their print
costs, Xerox offers the Hybrid Color Pricing Plan, which
automatically analyzes the amount of color used in a document and
charges accordingly. Access to color printing devices can also be
controlled via a PIN or school ID badge.
For more information on how Xerox can help K-12 schools, visit
http://www.xerox.com/k12edu.
Survey Methodology
This survey was conducted online within the United States by
Harris Interactive on behalf of Xerox from Nov. 16-28, 2011 among
1,002 students in grades 3-12. Figures for age, sex,
race/ethnicity, parental education, urbanicity and region were
weighted where necessary to bring the overall sample into line with
their actual proportions in the population of U.S. 8-18 year olds.
Because the sample is based on those who agreed to be invited to
participate in the Harris Interactive online research panel, no
estimates of theoretical sampling error can be calculated.
About Harris Interactive
Harris Interactive is one of the world’s leading custom market
research firms, leveraging research, technology and business acumen
to transform relevant insight into actionable foresight. Known
widely for the Harris Poll and for pioneering innovative research
methodologies, Harris offers expertise in a wide range of
industries including healthcare, technology, public affairs,
energy, telecommunications, financial services, insurance, media,
retail, restaurant and consumer package goods. Serving clients in
more than 215 countries and territories through our North American
and European offices and a network of independent market research
firms, Harris specializes in delivering research solutions that
help us – and our clients – stay ahead of what’s next. For more
information, please visit http://www.harrisinteractive.com.
About Xerox
With sales approaching $23 billion, Xerox (NYSE: XRX) is the
world’s leading enterprise for business process and document
management. Its technology, expertise and services enable
workplaces – from small businesses to large global enterprises – to
simplify the way work gets done so they operate more effectively
and focus more on what matters most: their real business.
Headquartered in Norwalk, Conn., Xerox offers business process
outsourcing and IT outsourcing services, including data processing,
healthcare solutions, HR benefits management, finance support,
transportation solutions, and customer relationship management
services for commercial and government organizations worldwide. The
company also provides extensive leading-edge document technology,
services, software and genuine Xerox supplies for graphic
communication and office printing environments of any size. The
140,000 people of Xerox serve clients in more than 160 countries.
For more information, visit http://www.xerox.com,
http://news.xerox.com or http://www.realbusiness.com. For investor
information, visit http://www.xerox.com/investor.
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XEROX®, XEROX and Design®, and ColorQube® are trademarks of
Xerox in the United States and/or other countries.
Prices, features, specifications, capabilities, appearance and
availability of Xerox products and services are subject to change
without notice.
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