Thinknear Launches Geolink, the First Self-Serve Mobile Advertising Platform to Include Location Score Technology
May 03 2018 - 8:00AM
Thinknear® by Telenav® (NASDAQ:TNAV), a leading location-based
mobile marketing company, announces the release of Geolink™, a
self-serve mobile advertising platform that utilizes the company’s
proven location-targeting and campaign-optimization technology.
Geolink enables users to manage all aspects of their campaigns
directly within the platform, allowing for greater control,
efficiency, and performance. It leverages Thinknear’s Location
Score technology to provide greater accuracy of targeting,
customized reporting and more advanced location toolsets than
standard DSPs or ad platforms.
“Interest in location-based advertising continues to grow and we
see an increasing number of use cases for accurate location data in
the digital marketing space,” stated Brett Kohn, Thinknear
president. “Effective marketing campaigns require reliable data and
a robust understanding of real-world consumer behavior. Geolink
takes the guess work out of the equation and delivers the most
accurate and efficient targeting for marketers by leveraging
Thinknear’s expertise in location data. With nearly two decades of
R&D centered on location, no other company can match our depth
of experience in building location-focused technologies to connect
brands with consumers. Geolink makes location-based mobile
marketing simple.”
Geolink offers planning, visualization, optimization, and
reporting toolsets for mobile advertising campaigns. This allows
users to plan their strategy based on real-world consumer data,
execute campaigns successfully, and collect meaningful, in-depth
reports on those campaigns. Users can count on Geolink for a
high-performance, easy-to-use platform that provides the most
accurate location data in the industry. It delivers scale, support,
and solutions that perform.
“Adding location-based mobile ads has opened doors and closed
deals for us,” commented Walder Amaya, CEO of Apex Mobile.
“Thinknear’s Geolink makes it look easy. Our clients couldn’t be
happier.”
Key differentiators separating Geolink from its competition are
a simple, easy-to-use interface, customized targeting capabilities,
and accurate location data filtered with Thinknear’s proprietary
Location Score technology – all available on one self-serve
platform.
"Location-based targeting is one of our most popular products
due to the outstanding results we're able to deliver time after
time, and Geolink is at the core of that,” stated Jane Zhang, VP of
Ad Operations for Target Media Partners.
Geolink is the perfect solution for brands, agencies, and media
re-sellers seeking a trusted, powerful, and easy to use toolset.
Geolink is offered as both a white-labeled or branded solution.
For more information on Thinknear’s Geolink platform and how it
can help brands more effectively connect with mobile consumers,
please visit www.thinknear.com/geolink or contact
info@thinknear.com.
About Thinknear by TelenavThinknear is a
location-based mobile marketing platform that connects people and
brands in the moments that matter. We drive accuracy and
performance for mobile marketers through large-scale, high-quality
data applied with a human touch. With full-service and self-service
solutions, we offer insightful planning, targeting, optimization,
and measurement capabilities for businesses and brands of all
sizes.
Thinknear is a division of Telenav, the pioneer of GPS
navigation for mobile phones which continues to lead innovations in
location-based services. To learn more, visit
www.thinknear.com.
About TelenavTelenav (NASDAQ:TNAV) is a leading
provider of connected car and location-based platform services,
focused on transforming life on the go for people– before, during,
and after every drive. Leveraging our location platform, global
brands such as Ford, GM, Toyota, and AT&T deliver custom
connected car and mobile experiences. Fortune 500 advertisers and
local advertisers can now reach millions of users with our
highly-targeted advertising platform. To learn more about how
Telenav’s location platform powers personalized navigation,
mapping, big data intelligence, social driving, and location-based
ads, visit www.telenav.com.
Telenav and Thinknear, as well as their respective logos, are
registered trademarks of Telenav, Inc. Unless otherwise noted, all
other trademarks, service marks, and logos used in this press
release are the trademarks, service marks, or logos of their
respective owners.Copyright 2018 Telenav, Inc. All rights
reserved.
Media Contact:Raphel FinelliTelenav,
Inc.raphelf@telenav.com408-667-5970
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