Record Video Growth for Rubicon Project in First Half of 2018 Driven by Private Marketplace Deals
September 10 2018 - 6:00AM
Rubicon Project (NYSE: RUBI), the Global Exchange
for Advertising, today shared highlights of its video business
through the first half of 2018. During this period, Rubicon Project
added new video inventory from premium publishers including
Univision/FMG, Spotify, Flipboard and Gannett/USA Today Network,
and reported that the total number of video buyers on its exchange
had eclipsed 23,000. The company also noted that Private
Marketplace (PMP) deals contributed significantly to this growth.
Key metrics for Rubicon Project’s video business on a
year-over-year basis from the first half of 2017 to the first half
of 2018 include:
- Achieved 70 percent growth in ad spend;
- Reached more than 23,000 video buyers;
- Added 3 additional DSP partners, bringing the total to 79;
- Onboarded approximately 200 accounts and 2,000 new sites.
In 2018, Rubicon Project has focused on developing its PMP
capabilities to enhance programmatic sales tools for direct premium
video supply partners. This work is positioning the company to
better serve its clients as audiences and advertising dollars shift
towards channels such as over-the-top (OTT) and connected
television (CTV).
“As consumers migrate their viewing habits toward mobile and CTV
devices, these areas are becoming golden opportunities for buyers
and sellers,” said John Peragine, SVP, Global Head of Video at
Rubicon Project. “Building a world-class offering that reduces
transactional friction between buyers and sellers of video is a
major focus for us.”
Since 2014, Rubicon Project has executed billions of video
transactions across 40 countries, underpinning its position as the
Global Exchange for Advertising. According to eMarketer, U.S.
programmatic video in 2018 is expected to grow by 31 percent
year-over-year. In the first half of this year, Rubicon Project’s
video business outpaced this average market growth by 35%.
Said Rubicon Project’s President and CEO, Michael Barrett,
“We’re optimistic about the growth we’ve seen in our video business
and are making significant investments to provide buyers and
sellers with the best possible tools to conduct business. 2018 has
been a strong year on this front, and we anticipate exciting
advances into 2019.”
Cautionary Note about Forward-Looking
StatementsThis press release may include forward-looking
statements, including statements based upon or relating to our
expectations, assumptions, estimates, and projections. In some
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"may," "might," "will," "objective," "intend," "should," "could,"
"can," "would," "expect," "believe," "design," "anticipate,"
"estimate," "predict," "potential," "plan" or the negative of these
terms, and similar expressions. Forward-looking statements may
include, but are not limited to, statements concerning our
anticipated financial performance, including, without limitation,
revenue and advertising spend; strategic objectives, including
focus on video and private marketplace opportunities; our belief
that we are well positioned to capitalize on connected TV and
over-the-top video markets; investments in our business;
development of our technology; business mix and expansion of our
mobile, video and private marketplace offerings; sales growth;
client utilization of our offerings; our competitive
differentiation; our market share and leadership position in the
industry; market conditions, trends, and opportunities; certain
statements regarding operational performance measures including ad
requests; and factors that could affect these and other aspects of
our business. These statements are not guarantees of future
performance; they reflect our current views with respect to future
events and are based on assumptions and estimates and subject to
known and unknown risks, uncertainties and other factors that may
cause our actual results, performance or achievements to be
materially different from expectations or results projected or
implied by forward-looking statements. We discuss many of these
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differ materially from those anticipated by our forward-looking
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Discussion and Analysis of Financial Condition and Results of
Operations," and elsewhere in filings we have made and will make
from time to time with the Securities and Exchange Commission, or
SEC, including our Annual Report on Form 10-K for the year ended
December 31, 2017 and subsequent Quarterly Reports on Form 10-Q.
These forward-looking statements represent our estimates and
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Given these uncertainties, investors should not place undue
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forward-looking statements by these cautionary statements.
About Rubicon Project Founded in 2007, Rubicon
Project is one of the world’s largest advertising exchanges. The
company helps websites and apps thrive by giving them tools and
expertise to sell ads easily and safely. In addition, the world’s
leading agencies and brands rely on Rubicon Project’s technology to
execute billions of advertising transactions each month. Rubicon
Project is an independent, publicly traded company (NYSE:RUBI)
headquartered in Los Angeles, California. Media
Contact For Rubicon Project Ben
Billingsleypress@rubiconproject.com917-826-1103
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