Petsky Prunier Advises THP on its Sale to Williams Lea Tag
October 11 2018 - 12:30PM
Business Wire
Petsky Prunier is pleased to announce it has advised on-demand
digital content and social media strategy firm THP on its sale to
Williams Lea Tag, a leading independent global marketing activation
partner and portfolio company of Advent International.
Founded in 2013 and based in Toronto, THP is revolutionizing the
way brands buy and create visual and social content through a
comprehensive suite of fully on-demand and highly scalable
services. The one-stop content shop partners with nearly 700 food,
beverage, and consumer goods brands across North America, the
United Kingdom, and continental Europe, including Campbell Soup,
Chiquita, ConAgra, Kraft Heinz, Molson Coors, Nestle, and Unilever,
among others. In 2016, the company opened an office in London and
recently expanded its operations to New York.
Williams Lea Tag (WLT) is the leading independent marketing
activation partner trusted by 40 of the top 100 global brands
worldwide to turn creative ideas into reality. The company works
with clients to provide an end-to-end marketing execution services
powered by the latest innovations, advanced data analytics, and
deep digital expertise. As the first creative production company to
provide full transparency of production expenditures, WLT is the
leader in outsourced procurement with a range of flexible and
cost-efficient models to deliver solutions across any channel
anywhere in the world. Customer brands that work with the WLT
family include BP, Costa Coffee, Dell, Ford, Heineken, Honda, Ikea,
and Zurich, among others. With revenues of $1.2 billion and 10,000
employees worldwide, Williams Lea Tag operates in more than 195
cities across 40 countries.
WLT expects THP’s ability to deliver rapid, cost-effective,
on-demand content and social media solutions effectively for key
players within the food and beverage sectors to resonate with other
brands, as WLT continues to embed omni-channel marketing activation
across its worldwide portfolio.
Petsky Prunier, with a team led by John Prunier and Edin Trto,
served as the exclusive financial advisor to THP.
“Petsky Prunier ran an outstanding process tailored to meet our
capital and strategic objectives. We engaged them to find a partner
that would complement THP’s unique value proposition and presence
across global markets – they delivered multiple options and,
ultimately, a transaction that will accelerate our company’s
growth. We would be delighted to recommend Petsky Prunier at every
opportunity.”
Amanda Riva, CEO, THP
About Petsky Prunier LLC
Petsky Prunier is one of the leading investment banks to the
technology, media, marketing, information, eCommerce, and
healthcare industries. Our firm's merger and acquisition and
private placement advisory services reflect a unique blend of
product specialization and industry expertise. Together with
strategic consulting firm Winterberry Group, a Petsky Prunier
company, our organization represents one of the largest
industry-specific advisors providing strategic and transactional
services. We offer global reach supplemented through our
partnerships in China and India. Securities transactions are
processed through Petsky Prunier Securities LLC, a member of FINRA,
and an affiliated entity. For more information, visit
www.petskyprunier.com.
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Petsky Prunier LLCJohn
PrunierPartnerjprunier@petskyprunier.comorEdin TrtoVice
Presidentetrto@petskyprunier.com