NEW YORK, Aug. 14, 2018 /PRNewswire/ -- Live Nation
Entertainment, the world's leading live entertainment company,
announced the hiring of Amy Marks as
the first Executive Vice President, Head of Integrated Marketing
for Live Nation's Media & Sponsorship division. Marks brings
nearly two decades of industry experience building multi-platform
marketing strategies and campaigns for a diverse range of
brands.
Based in New York, Marks will
report to Russell Wallach, Global
President, Live Nation Media & Sponsorship, and lead a growing
department that includes research, analytics, strategy, creative,
experiential events and industry marketing. Amy will continue to
support the team's award-winning efforts delivering innovative,
data-driven programs and products for advertisers looking to
redefine the relationship with audiences and music, offering
solutions across digital to live experiences.
Marks joins Live Nation from Bloomberg Media, where she was
Global Head of Marketing. While at Bloomberg she spearheaded the
launch of the Content Studio, led event marketing and
conceptualized multimillion-dollar client programs. This effort
contributed to significant revenue growth and personal recognition
for Marks — Folio's 2017 Innovators Award. Prior to Bloomberg,
Marks was the Head of Integrated Marketing for PEOPLE magazine for
15 years where she led digital, experiential, mobile, retail and
print campaigns.
"Amy's unparalleled experience partnering with brands and CMO's
to creatively solve business challenges, combined with her innate
ability to build teams and innovative ways
to develop best-in-class content and unforgettable
experiences is the type of leader that will take us to the next
level," said Wallach.
Marks added, "I'm thrilled to join such an incredible and
growing organization filled with amazing talent. There is
endless opportunity at Live Nation to connect brands in a
meaningful way with influential, receptive audiences and
demonstrate how online and offline solutions can grow business for
mature and emerging brands, regardless of the category."
Live Nation's Sponsorship division has become an increasingly
important revenue stream for the company delivering seven
consecutive years of double digit growth. In their most recent
financial filings, the division reported that revenue was up 12%
for the quarter and over 90% of their planned sponsorship for the
year is already under contract. Recent wins include American
Eagle, Asics, Dollar Car Rental, General Mills and Rémy Martin.
About Live Nation Entertainment
Live Nation
Entertainment (NYSE: LYV) is the world's leading live entertainment
company comprised of global market leaders: Ticketmaster, Live
Nation Concerts, and Live Nation Sponsorship. For additional
information, visit
www.livenationentertainment.com.
View original content with
multimedia:http://www.prnewswire.com/news-releases/live-nations-media--sponsorship-division-names-amy-marks-executive-vice-president-head-of-integrated-marketing-300696549.html
SOURCE Live Nation Entertainment