German Company Develops New Solution for Monetizing News Content
March 22 2018 - 7:41AM
Business Wire
Newspapers and readers both benefit from
blockchain based solution
MulTra GmbH has created an innovative solution to monetize
digital content for newspaper publishers while simultaneously
paying consumers for reading the news through their Pumped App.
Pumped claims to be the first platform which pays people for
reading news content while guaranteeing 100% ad revenue to
publishers at no-sign up cost.
“We developed the Pumped App working with feedback from major
international publishers to address the challenge of monetizing
news content,” said MulTra GmbH CEO Onik Mia. “By using the Pumped
App, consumers are paid in the Ethereum-based MulTra Token (MTT) to
read publisher content and earn cryptocurrency.” MulTra GmbH is a
member of the Enterprise Ethereum Alliance.
The Pumped App is platform independent and any publisher,
regardless of size, can participate in the Pumped ecosystem for
free. Media industry leaders and blockchain experts recently
gathered at the Soho House Berlin to discuss how Pumped can
increase monetization of content independent of the Google /
Facebook duopoly. They agreed that the integration of blockchain
technology and crypto-micropayments can create exciting
monetization opportunities for news publishers.
The Pumped App learns what types of content a user is interested
in and provides more curated content to the user using machine
learning. Readers are then paid with MTT for reading, curating and
engaging with the news content on the Pumped App. These earned MTT
can then be exchanged for money through cryptocurrency exchanges or
can also be used to pay for premium content subscriptions on
publisher websites, hence providing an additional revenue source to
newspapers.
This allows people anywhere in the world to earn money for
reading the news.
About Enterprise Ethereum Alliance (EEA): The EEA
connects Fortune 500 enterprises, startups, academics and
technology vendors with Ethereum subject matter experts.
About MulTra GmbH: MulTra GmbH, the company that has
developed the Pumped ecosystem, was founded in 2014 and is based in
Frankfurt, Germany. Its clients include Deutsche Bank, Samsung,
Huawei, BMW, GlaxoSmithKline, Lenovo, Johnson & Johnson and
many more. MulTra GmbH’s digital products received multiple awards
from the European Commission for their innovative strengths and
impactful nature. Website: www.pumped-crypto.io
*Source: AETOSWire
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MulTra GmbHSaif Qazi, +496934877311,
+97433839215Chief Marketing Officersaif.qazi@multra-gmbh.com