TYSONS CORNER, Va.,
March 22, 2012 /PRNewswire/ --
MicroStrategy® Incorporated (Nasdaq: MSTR), a leading
worldwide provider of business intelligence (BI) software, today
announced that FC Barcelona has launched FCB Alert, a free Facebook
application that provides a more engaging, personalized, and
interactive experience to Facebook fans of the world-renowned
soccer team. At 28 million Facebook fans and growing, FC Barcelona
ranks as the number one sports team in terms of Facebook fans
worldwide. To sign up for FCB Alert, Facebook users on the Web
can visit
https://www.facebook.com/fcbarcelona/app_155018221207734.
(Logo:
http://photos.prnewswire.com/prnh/20120322/NE74473LOGO)
On the field, FC Barcelona has many of the world's best players
and is admired by soccer enthusiasts worldwide for its unique
quality of play. Off the field, the team now has a technology
platform to engage more deeply with its global Facebook fanbase,
which is growing rapidly to include new geographies and
cultures.
More specifically with FCB Alert, fans will be able to:
- Engage in interactive features, including games, fan polls, and
a range of exciting video and other multimedia content. All
of this content can then be shared with other Facebook fans.
- View all the news about the team and affiliated organizations,
sourced from websites, Facebook pages, Twitter and blogs, in one,
easy-to-find and constantly updated location.
- View all of the Facebook events organized by the club in one,
easy-to-find location.
- Receive exclusive offers and promotions from the team and the
players.
- Purchase FC Barcelona merchandise and equipment via a
storefront on Facebook.
The Alert platform can reach Facebook fans anywhere in the
world, and content can be tailored specifically for different
groups or individuals based on their respective interests,
demographics, and geography using the data that exists in
Facebook.
"Alert is the perfect way to reach the club's tremendous
Facebook following, both locally and worldwide, with exclusive
offers and exciting news," said Didac
Lee, Board Member of New Technologies, FC Barcelona. "Using
the Alert platform is a big step forward on multiple fronts.
Connecting to our fanbase at a deeper level is what we're here for,
and MicroStrategy's technology enables us to get that much closer
to that core mission."
"It's tremendously exciting to be working with FC Barcelona,
which has proven to be as good at pushing the boundaries of fan
interaction as they are at scoring goals and winning
championships," said Sanju Bansal,
MicroStrategy Chief Operating Officer. "We look forward to
working with FC Barcelona to create an exclusive and rich set of
content for their 28 million strong fanbase."
About FC Barcelona
Futbol Club Barcelona is a professional soccer club, based in
Barcelona, Catalonia, Spain.
Founded in 1899 by a group of Swiss, English and Catalan soccer
players led by Joan Gamper, the club
has become a symbol of Catalan culture and Catalanism, hence the
motto "Mes que un club" (More than a club). It is the world's
second richest soccer club in terms of revenue, with an annual
turnover of euro 398 million. FC
Barcelona is the current Spanish and European soccer
champion. It has won 21 La Liga, 25 Copa del Rey, 10
Supercopa de Espana, 3 Copa Eva Duarte and 2 Copa de la Liga
trophies. To learn more about FC Barcelona, visit
www.fcbarcelona.com and follow us in Facebook
(http://www.facebook.com/fcbarcelona) and Twitter
(http://twitter.com/FCBarcelona).
About MicroStrategy
Founded in 1989, MicroStrategy is one of the world's most
innovative software companies. It builds platforms that help
companies, organizations and individuals make more informed and
timely decisions. The company, based in Tysons Corner, Virginia, offers a suite of
free apps — including Wisdom and Alert — that helps brands, sports
teams, celebrities, politicians and others better engage their
Facebook fanbase through one-to-one targeted marketing.
MicroStrategy, MicroStrategy Business Intelligence
Platform, MicroStrategy Mobile, Wisdom, MicroStrategy
Wisdom and Emma are either trademarks or registered trademarks of
MicroStrategy Incorporated in the United
States and certain other countries. Other product and
company names mentioned herein may be the trademarks of their
respective owners.
MSTR-G
Contacts:
Warren Getler
MicroStrategy Incorporated
+1 703-744-6258
wgetler@microstrategy.com
Fernando Gonzalez
MicroStrategy (in Barcelona)
+1 703-509-0808 mobile
fgonzalez@microstrategy.com
SOURCE MicroStrategy Incorporated