AIG to Launch Ad Campaign Thanking America
December 31 2012 - 9:19AM
Business Wire
American International Group, Inc. (NYSE: AIG) today announced
the launch of an advertising campaign thanking America for its
support during the global financial crisis, as well as highlighting
AIG’s recovery, commitment to the communities it serves, and the
full repayment of U.S. government support, plus a combined positive
return of over $22 billion.
The campaign, titled “Thank You America,” will debut on Tuesday,
January 1, 2013, and features employees from around the United
States telling AIG’s story and sharing their pride in the company.
The ads also show how AIG helps American communities rebuild –
acting as the lead insurer at the new World Trade Center, helping
Joplin, Missouri, come back from a devastating tornado in 2011, and
assisting the East Coast as it recovers from Hurricane Sandy.
“We at AIG are proud of not only our work to rebuild the
company, but also the work we do every day to help guarantee that
customers and communities are prepared for the opportunities and
challenges ahead – work we never stopped doing, even during the
depths of the financial crisis,” said AIG President and Chief
Executive Officer Robert H. Benmosche. “We thank America for
allowing us to insure a brighter future and to bring on
tomorrow.”
The new campaign will run for two weeks, and will include
broadcast, online, and print placements. Television ads will run on
high impact programming: sporting events, including NCAA Football
Bowl Championship Series© games and NFL playoff games; national
morning shows including The Today Show and Good Morning America;
and primetime television, including The Golden Globes, 60 Minutes,
and Dateline. Print ads will appear in upcoming issues of major
publications, including The Economist, The Financial Times, The
Houston Chronicle, The Los Angeles Times, The New York Times,
USAToday, The Wall Street Journal, and major trade journals. Online
ads buys include a masthead and mobile roadblock on YouTube, and
homepage takeovers of nytimes.com, MSN.com, WSJ.com and Yahoo!. The
campaign will also be promoted on social media and can be seen on
AIG’s YouTube channel (www.youtube.com/aig). Visitors to the
channel are encouraged to subscribe so they can follow AIG’s story
and learn how the company helps customers around the world.
Creative and media are handled by PARTNERS+simons agency in
Boston, Massachusetts. The spots were produced by Directorz and
directed by Jeff Bednarz.
Since September 2008, America committed a total of $182.3
billion in connection with stabilizing AIG during the financial
crisis. Since then, through asset sales and other actions by AIG,
the Federal Reserve, and the U.S. Department of the Treasury,
America recovered that $182.3 billion, plus a combined positive
return of $22.7 billion – for a sum total of $205 billion. On
December 14, 2012, Treasury announced it had sold its last
remaining shares of AIG Common Stock for proceeds of approximately
$7.6 billion, marking the full resolution of America’s financial
support of AIG.
American International Group, Inc. (AIG) is a leading
international insurance organization serving customers in more than
130 countries and jurisdictions. AIG companies serve commercial,
institutional, and individual customers through one of the most
extensive worldwide property-casualty networks of any insurer. In
addition, AIG companies are leading providers of life insurance and
retirement services in the United States. AIG common stock is
listed on the New York Stock Exchange and the Tokyo Stock
Exchange.
Additional information about AIG can be found at www.aig.com |
YouTube: www.youtube.com/aig |Twitter: @AIG_LatestNews| LinkedIn:
http://www.linkedin.com/company/aig |
AIG is the marketing name for the worldwide property-casualty,
life and retirement, and general insurance operations of American
International Group, Inc. For additional information, please visit
our website at www.aig.com. All products and services are written
or provided by subsidiaries or affiliates of American International
Group, Inc. Products or services may not be available in all
jurisdictions, and coverage is subject to actual policy language.
Non-insurance products and services may be provided by independent
third parties. Certain property-casualty coverages may be provided
by a surplus lines insurer. Surplus lines insurers do not generally
participate in state guaranty funds, and insureds are therefore not
protected by such funds.
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