SAN
JOSE, Calif., April 24,
2024 /PRNewswire/ -- FirstHive, the leading provider
of customer data platform (CDP) solutions, has announced the
closing of its latest funding round with Benhamou Global Ventures
(BGV), Saama and Amit Singal as new
lead investors. This round marks a new chapter for FirstHive as it
expands in the U.S. and aims to revolutionize customer engagement
for enterprises worldwide.
FirstHive was founded in 2016 by Aditya Bhamidipaty with the
goal of providing modern enterprises with a single source of
intelligence to unravel customer identity and streamline data
within enterprises' marketing and analytics ecosystems. The company
has quickly emerged as a leader in the CDP space, empowering brands
to create deeply personalized customer experiences and drive
meaningful engagement across channels.
"In a cookieless world, CDPs have become indispensable for
enterprises looking to embrace generative AI," commented General
Partner at BGV Yashwanth Hemaraj. "FirstHive leverages first-party
data to create deeply personalized experiences, turning the absence
of third-party cookies into an opportunity for more meaningful
customer engagement, automating decisions and personalizing
marketing. At BGV, we are excited to back Enterprise 4.0 startups
that leverage AI, Automation and Unique datasets to drive massive
value creation with global enterprises."
"Saama is thrilled to lead the latest investment round in
FirstHive," noted Partner at Saama Capital Hemant Asher. "Our
confidence in FirstHive stems from four key factors: the growing
importance of first-party customer data for B2C and B2B brands,
FirstHive's proven track record with global enterprises, the
platform's ability to compete and win against respected global
competitors, and the leadership team's demonstrated maturity and
results. We believe FirstHive is well-positioned for continued
success."
"We are incredibly excited to welcome Benhamou Global Ventures,
Saama, and Amit Singal to the
FirstHive family," said Founder and CEO of FirstHive Aditya
Bhamidipaty. "Their support and expertise will be invaluable as we
embark on the next phase of our journey. This investment will
enable us to expand our presence in the US market, extend platform
capabilities, accelerate AI capabilities and ultimately deliver
more value to our customers."
FirstHive was previously backed by Arka Ventures (Blume, BGV,
Emergent VC), New Wave Partners (VA, US), InfoEdge Ventures (India
AIF), Mela Ventures, and angel investor Amit Midha, CEO, Alat.
About FirstHive
FirstHive, a premier global Customer Data Platform, is a tool
for consumer marketing enterprises to consolidate all their opt-in
first-party consumer data. Once deployed, FirstHive becomes the
single source of truth of customer identity & data within the
enterprise's marketing and analytics ecosystem. FirstHive acts as
the brain or system of intelligence by delivering seamless
cross-tool & cross-channel communication for the marketing
teams and with its out-of-the-box recommendation & assisted
decision engine, directly enhances CX and marketing ROI objectives.
FirstHive is based in California with operations and
customers across the US, India,
and ASEAN.
Media Contact:
Ksenia Kulik
9193493786
376702@email4pr.com
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SOURCE FirstHive