EIN and the DriveH2 Movement Shine Brightly at This Year’s ‘Sonic Desert’ Party at Coachella
April 16 2024 - 5:27PM
Business Wire
A gathering of influencers, luminaries and thought leaders
convened at the “Sonic Desert” party at Coachella this past
weekend. Alongside the festivities, attendees were given a glimpse
of the future of zero emission transportation thanks to the
DriveH2.org campaign, a public service initiative by environmental
nonprofit EIN and its message of a hydrogen powered future.
Sonic Desert, a mystical oasis presented by Coca-Cola Spiced and
Topo Chico in partnership with BPM Music took place at a private
ranch estate in Thermal, California, within minutes from the
Coachella festival grounds.
As part of its DriveH2.org initiative, EIN had a striking pink
pearl-shell colored Toyota Mirai hydrogen fuel cell vehicle on
display at the event alongside DriveH2 spokespeople to answer
questions about the car.
Through its DriveH2.org campaign, EIN has made vehicle donations
to impactful non-profit organizations such as the American Red
Cross, the Petersen Automotive Museum Foundation, Social Justice
Learning Institute, ThinkWatts LA, Via Care, Acceler8, and
After-School All-Stars and were in attendance at Coachella to raise
awareness of the zero emission alternatives provided by fuel cell
electric vehicles.
“It was rewarding to participate at Coachella and highlight the
critical role of hydrogen in combating climate change and improving
air quality,” said Brian Goldstein, EIN’s Executive Director.
“Events like this, where culture meets innovation, are ideal for
advancing the conversation about sustainable energy solutions. With
Earth Day around the corner, it’s a timely reminder that investing
in hydrogen technology is essential for achieving a cleaner,
healthier planet. The enthusiasm we encountered has been
encouraging, signaling growing support for urgent climate action
and a commitment to cleaner air.”
In addition, Lauren Altmann showcased a mixed media art
installation titled, “Desert Garden” using upcycled Coca-Cola and
Smartwater products and featured upcycled pieces from her fashion
collection, Lauren Altman Studio. The event also featured live
celebrity deejay performances by BPM Music’s Austin Millz.
Learn more at driveh2.org, or follow EIN’s story and updates
across all social media platforms at @DriveH2
About EIN and the DriveH2 Campaign
DriveH2 is a public service initiative by Energy Independence
Now (EIN), an environmental nonprofit committed to educating the
world about the benefits of hydrogen fuel cell electric vehicles.
The organization engages in comprehensive research, policy advocacy
and public outreach to promote the widespread adoption of a diverse
zero emissions portfolio.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240416369328/en/
Media Contact: Paul Williams, (310) 569-0023,
paul@medialinecommunications.com