Rednex's 1994 Hit Inspired the Viral Event
Gedagedigedagedago which is Taking Over Social Media
BRUNKEFLO, Idaho, April 16,
2024 /PRNewswire/ -- The classic party hit "Cotton
Eye Joe" by Rednex is the inspiration behind a groundbreaking new
record. The viral event Gedagedigedagedago, which is based on the
song, has already achieved a record three billion views in just 26
days. The count is 28 times as high as the top music video on
YouTube, 13 times greater than the leading hit on Spotify, and
twice as high as the most viewed artist in the world, Alka Yagnik.
Reaching one billion views within only eight days, Rednex
precedes Adele's "Hello" which generated the same number in 87
days. In the wake of YouTube Shorts's explosive growth, this latest
virality has generated 20 million hours of listening time in the
26-day period. That's equivalent to 700 million traditional views,
and enough to make a statement that Rednex is currently the most
played artist in the world. By comparison, "Hello" had reached 500
million views within 34 days.
"A paradigm shift is happening where we're asking: how is music
success best measured?", said Pat Reiniz, Rednex's co-founder
and producer of "Cotton Eye Joe." "This event was created thanks to
millions of video creators generating billions of fragmented plays
of Rednex's music, as opposed to the traditional way of listening.
It will be a challenge for the music industry to reflect these
various counts into charts and measurements and even leads to the
question of 'Is the basic use and concept of music itself
changing?".
Initially kicking off the frenzy was Danish singer Razi
Irawani whose warped lyrics of "Cotton Eye Joe" earned 28 million
views on TikTok. Shortly thereafter, a singing chicken nugget was
added whereupon the phenomenon developed into millions of versions,
including 500 videos on You Tube with more than one million views
each, which is another example of how organic growth topples
financial marketing power.
This year, the song has been heard by 12% of all You Tube
viewers and 4% of the world population giving Rednex performer
Pervis the Palergator a reason to brag: "With 3 billion views in 26
days, we claim a world record! Do you want to beat us? Share
stats." Fans of Rednex can also look forward to the group's newest
party song, "Another Round", which was released today and features
a music video of 80-year-old seniors getting barbarously drunk.
With sample friendly catchphrases, it's released with the Shorts
audience in mind.
To watch the video for "Another Round,"
visit https://youtu.be/7JKDIlX2yIE
Pre-save links –
https://rednex.ffm.to/anotherroundandgedagedigedagedagoep
ABOUT REDNEX
Rednex is a musical group known for its blend of American folk
music and Eurodance. The band's appearance and stage names draw
inspiration from the American redneck stereotypes. For more
information on Rednex, visit www.rednexmusic.com.
PHOTOS AND STATISTICS
Media Contact:
Kristen
Skladd
Kristen@kmsgroup.co
586-222-2423
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SOURCE Rednex