SARASOTA, Fla., April 16,
2024 /PRNewswire/ -- Cave Pets, the newly launched
pet nutrition brand with clinically-studied superfoods formulated
to improve the health of pets and heal the planet, announced it has
been designated as Regenerative Organic Certified® (ROC™) from the
Regenerative Organic Alliance. Cave Pets co-founder
Jason Dewberry said the
certification is significant because it ensures the brand is
meeting the highest standards in the world for soil health, animal
welfare, and farmworker fairness.
"We recognized the need for transparency and accountability in
pet food production," said Dewberry. "It's not common knowledge
that there is an 'ecological pawprint' associated with producing
pet food. We believe it is our responsibility to our pets to be
good stewards of the land and replenish the soil that produces the
food we eat. Our goals include rebuilding topsoil, increasing
carbon capture, and growing food in the most sustainable way
possible to transform the health of pets and the planet."
The Regenerative Organic Certified® standard was launched by
Patagonia, Dr. Bronner's, and the Rodale Institute in 2019 to set
the world's highest bar for the way food and fiber are grown. The
certification builds on existing organic standards in agriculture
as well as requirements for healthy soil and farmworker and animal
welfare practices. The organization certifies farms, ranches, and
grower groups, and licenses companies who use ROC™ ingredients in
their products. In addition, the standard assures consumers
their purchase of Regenerative Organic Certified® products makes a
positive impact at every level: environmental, ethical, and social.
To earn certification, farmers and brands must first be USDA
Organic Certified.
"We are pleased that Cave Pets has joined more than 100 brands
in recognizing the critical need for regenerative organic
agriculture," said Elizabeth
Whitlow, Executive Director of Regenerative Organic
Alliance. "This is a massive step forward for the pet nutrition
industry, and our expectation is that other brands in the category
will follow suit by taking the steps to become Regenerative Organic
Certified."
Cave Pets recently launched its line of premium supplements to
make history's most powerful superfoods available to pets on a
daily basis. The product launch includes Chomps + Treats, Blend
Powders, and Regenerative Organic Certified® Mushroom Powders with
clinically studied, whole food nutrients to help pets thrive at any
age. Formulated with novel ingredients such as Turkey Tail, Lion's
Mane, Reishi mushrooms, probiotics, turmeric, beets, and
proprietary blends, the supplements support a healthy immune
system, microbiome, and healthy joints. Available for purchase at
www.cavepets.com, and Amazon, the supplements will also be
available at specialty retailers and natural grocers later this
year.
Dewberry added that early reviews from customers and retailers
have been positive.
"We're spreading the message that Cave Pets is in a unique
position as possibly the only pet brand in the world that is
vertically integrated, sources ingredients, and manufactures
supplements on more than 4,000 acres of Regenerative Organic
Certified® farmland in Tennessee
and Missouri," he said. "By adding
ROC™ to our organic certification, we are elevating industry
standards by leading the pet category into the regenerative farming
space. Dewberry added. "We have a huge opportunity to impact pet
food production practices in a positive way that will improve the
health of millions of pets while also healing the planet."
ABOUT CAVE PETS™
Cave Pets™ was launched to provide all pets with clinically
studied superfoods and primitive nutrients while adhering to
regenerative organic farming practices to heal the planet. Backed
by modern science, Cave Pets offers functional nutrition to meet
the daily needs of pets with a full supplement lineup of
easy-to-feed treats, tablets, and powders. The company dedicates 1%
of all revenue to regenerative agriculture, nutrition, and climate
health. For more information, visit www.cavepets.com
ABOUT REGENERATIVE ORGANIC CERTIFIED®
Regenerative Organic Certified® is a revolutionary certification
for food, textiles, and personal care ingredients. Regenerative
Organic Certified® farms and products meet the highest standards in
the world for soil health, animal welfare, and farmworker fairness.
ROC™ is overseen by the non-profit Regenerative Organic Alliance.
For more information, visit www.regenorganic.org.
Contact: Rhonda
Price
376199@email4pr.com
(561) 371-9407
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SOURCE Cave Pets