Dr. Lynn Phillips, Mel Hughes and Dr. Stanton Slone release 'Customer Experience (CX)
Engineering in Aerospace and Defense'
CARMEL,
Calif., April 16, 2024 /PRNewswire-PRWeb/
-- For over two decades from 2000, Dr. Lynn Phillips, Mel
Hughes, and Dr. Stanton
Sloane collaborated closely to develop a business
development methodology aimed at enhancing competitive win rates
and program execution in the aerospace-defense sector. Drawing from
commercial best practices and their industry experience, they
sought to disseminate their methodology beyond industry
professionals.
Their book, "Customer Experience (CX) Engineering in Aerospace
and Defense: Delivering Winning Value Propositions in a 'New-Game'
Landscape" (published by Archway Publishing) delineates best
practices in CX Engineering tailored for aerospace-defense teams
tasked with crafting and delivering winning Customer Value
Propositions (CVPs). By defining and explaining foundational
concepts honed over decades, the authors aim to empower teams to
increase contract win rates, enhance program execution, and boost
employee engagement.
The book offers compelling illustrations of how these concepts,
though prevalent in industry planning, are often misunderstood and
misapplied in aerospace-defense companies. Drawing from their
extensive experience with over 200 teams, the authors provide
firsthand insights gained from long-term engagements, during which
they assumed senior leadership roles and directly managed
teams.
"This book will appeal to aerospace-defense executives seeking
to elevate their business performance and customer relationships,"
the authors remark. They underscore the strategic significance of
CX leadership, showcasing its application in the aerospace-defense
sector through vivid examples enriched with previously untold
anecdotes, surpassing the drama of popular media portrayals.
When asked what they want readers to take away from the book,
the authors answered, "Different readers will glean varied insights
from the book. Primary readers, cross-functional teams in
aerospace-defense contractors, will learn to shift from
"inside-out" to "outside-in" thinking, enhancing win rates, program
execution, and customer relations. Other audiences, including color
team reviewers and VP-level leaders, will gain essential
understanding of capture processes to align efforts effectively. US
Government acquisition stakeholders will learn to leverage CX
Engineering practices for better program outcomes." For more
details about the book, please visit
https://www.archwaypublishing.com/en/bookstore/bookdetails/855254-customer-experience-cx-engineering-in-aerospace-and-defense
"Customer Experience (CX) Engineering in Aerospace and Defense:
Delivering Winning Value Propositions in a 'New-Game'
Landscape"
By Dr. Lynn Phillips
Hardcover | 8.5 x 11in | 242 pages | ISBN 9781665754897
Softcover | 8.5 x 11in | 242 pages | ISBN 9781665754903
E-Book | 244 pages | ISBN 9781665754880
Available at Amazon and Barnes & Noble
About the Authors
Dr. Lynn W. Phillips, an expert in
Customer Experience (CX) Engineering and Customer-Centric Strategy
at Berkeley Research Group (BRG), previously excelled as a teacher
and scholar at Stanford's Graduate
School of Business (GSB) and other prestigious institutions. His
extensive career spans executive education, consulting, and
groundbreaking contributions to CX Engineering concepts
globally.
Mel Hughes boasts over 40 years
of aerospace-defense and national security expertise, stemming from
his tenure as a US Navy fighter pilot and leadership roles at
Lockheed Martin. As a consultant, he aids aerospace-defense
contractors in enhancing program execution and securing competitive
bids, with notable successes totaling over $500B.
Dr. Stanton 'Stan' Sloane boasts over 30 years in
aerospace-defense, including roles at Lockheed Martin and SRA
International. His expertise spans engineering, program management,
and business development, contributing to high contract win rates.
Collaborating closely with Dr. Phillips, he integrated Customer
Experience Engineering into business capture processes, yielding
significant success.
Simon & Schuster, a company with nearly ninety years of
publishing experience, has teamed up with Author Solutions, LLC,
the worldwide leader in self-publishing, to create Archway
Publishing. With unique resources to support books of all kind,
Archway Publishing offers a specialized approach to help every
author reach his or her desired audience. For more information,
visit archwaypublishing.com or call 844-669-3957.
Media Contact
Marketing Services, ArchwayPublishing, 844-669-3957,
pressreleases@archwaypublishing.com, www.archwaypublishing.com
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SOURCE ArchwayPublishing