NEW
YORK, March 28, 2024 /PRNewswire/ --
Alto Adige Wines continues its Digging Deeper Roots campaign
in the US market through comprehensive and thoughtful trade and
media initiatives. Launched in 2023, the program enhances this
Italian region's reach, awareness and understanding with key target
audiences. It is led by the region's agency of record, Teuwen, an
Evins Communications Company.
Core to the campaign are the Alto Adige Wines Ambassadors, who
share a mission to educate and engage industry peers, and spread
the word, knowledge, and love for the region's wines in the US. For
2024, two new Ambassadors join Chris
Struck (New York, NY) and
Tiffany Tobey (Dallas, TX):
- Allison Bremer (San Francisco,
CA): Wine Director at Californios
- Torrence O'Haire (Chicago, IL): Corporate Beverage Director for
Gage Hospitality Group
The Ambassadors further the region's presence in principal
cities for Alto Adige wine distribution and leading on and
off-premise markets. The Ambassadors will conduct "peer-to-peer"
in-person educational wine tastings and authentically connect with
their following. Allison and Torrence will kick start the year with
an immersion trip to Alto Adige.
The Agency aims to share many of the stories of Alto Adige Wines
through layered media outreach. From pairing the wines with
unexpected dishes and examining how elevation affects a wine, to a
new look at classic grapes, the 2024 communication strategy will
educate and engage a range of audiences.
Alto Adige is located in Italy's northeastern corner. One of the
country's smallest regions, it is also one of its most
multifaceted: 17 varieties are grown in vineyards ranging from 600
to 3,300 feet above sea level and a complex mosaic of soils.
Defined by the Dolomite mountains and Alpine culture, Alto Adige
also embraces its Mediterranean influences resulting in wines and
an environment, which are truly singular.
For more information on the US campaign, please contact
AltoAdigeWines@Teuwen.com.
AGENCY CONTACTS
Beth Cotenoff I Marisa Jetter Wesoly I Kaila
Raymond
beth@teuwen.com I marisa@teuwen.com I
kaila@teuwen.com
ABOUT ALTO ADIGE WINE CONSORTIUM
The
Alto Adige Wine Consortium was formed in 2007 to promote and
strengthen the image of the wines from Alto Adige. One of
Italy's smallest wine-producing
regions, Alto Adige is also one of its most multifaceted. Twenty
grape varieties are cultivated on vineyards stretching from
Mediterranean-influenced valleys to Alpine hillsides, tended by
individual growers, small family-wineries, and cooperatives
alike.
ABOUT TEUWEN
Teuwen, an Evins
Communications Company, is an award-winning food, wine and spirits
public relations and marketing agency with insight and influence. A
collaborative and creative team, authentic industry connections,
and personalized approach to each client produces strategic,
integrated programs across multiple touchpoints, with powerful
results.
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SOURCE Alto Adige Wines