MIAFW Brings Sustainable Fashion to the Masses
by Way of Web 3.0 Launch
MIAMI, June 16,
2022 /PRNewswire/ -- Miami Fashion Week®
(MIAFW) announced its Metaverse debut – introducing "L'ATELIER
BY Miami Fashion Week." A revolutionary digital retail and
educational concept that allows fashion enthusiasts from around the
world to gather in the metaverse, learn about sustainability,
attend events and participate in raffles, discover the latest
fashion styles, and build a creative community to promote the
industry.
Held from May 31st
through June 5th, MIAFW
hosted a series of in-person and digital events that simultaneously
took place at some of Miami's most
iconic venues and in the Metaverse, a first for a global fashion
week. Helping to bridge the gap between these in-person and digital
experiences is Crypto and Blockchain investor Megan Kaspar, who was also newly appointed as
lead of the Digital Fashion Council to Miami Fashion Week. Kaspar
is a founding member of Red DAO, the world's first digital fashion
focused DAO investing and participating in the vastly emerging
blockchain-based fashion trends. Earlier this year, in January 2022, Kaspar was also the first person to
be on an editorial cover featured in a digital wardrobe by Fendi
and the first to ever wear NFT digital fashion on live broadcast
television in 2021.
"MIAFW is the first global fashion week to bridge the
physical-first fashion industry to digital-first web3 designers and
brands together by launching several metaverse activations and
experiences congruent with the week's events," said Megan Kaspar. "MIAFW is truly pioneering a
spectacular future ahead with the L'Atelier and The Key exclusive
membership. There is no better city than Miami to lead the digital-first fashion
industry revolution. Mayor Suarez and his team have already made
impactful strides to cultivate Miami as the most technologically innovative
city in the world, and MIAFW further contributes to the Mayor's
initiative, while pioneering and paving the way for other city
fashion weeks to follow in their footsteps to implement
environmentally and socially sustainable practices for the fashion
industry as a whole."
Missoni and Naeem Khan were some
of the brands that showcased their collections in physical runway
shows, while a Decentraland based metaverse runway show took place
on June 3rd featuring digital fashion
from a DRESSX and MTA Kollectiff collaboration. Hosted within
"L'ATELIER by MIAFW", these activations included AR looks from
DRESSX for guests of the week's physical events. Guests were also
able to explore the virtual building and discover the world of AR
fashion.
Furthermore, the activations that took place as well as the
execution of "L'ATELIER BY MIAFW" were carried out by The Metaverse
Group, a Tokens.com affiliated company. The Metaverse Group is
a leading virtual real estate company offering exposure to this
burgeoning industry via the Metaverses.
"We are thrilled to launch L'ATELIER BY MIAFW and partner with
the crypto industry leader herself, Megan Kaspar," said Lourdes Fernandez-Velasco, MIAFW Creative
Director. "MIAFW has always been at the forefront of sustainability
and technology. The future of fashion is digital, and with this
year's introduction of L'ATELIER BY MIAFW we were able to bring
this experience to fashion lovers around the world."
On Sunday June 5th a
Sustainability + Tech Panel focused on the future of fashion and
the metaverse was held at Seaspice in Miami and livestreamed to "L'ATELIER BY MIAFW"
allowing guests from around the world to join on the rooftop of
this unique space in Decentraland. Gabriela
Smith (Upcycle Project) moderated a panel, with Leanne Elliott Young, Founder of the Institute
of Digital Fashion, Natalia Modenova and Daria Shapovalova from DressX. The program
concluded with a Q&A by Marta Corbí and Derek Stinson from Ontier who talked about
inserting brands into the metaverse.
Taking the MIAFW commitment to sustainability a step further,
this year MIAFW will be rolling out modern technology to advocate
for the Secondhand market, which is currently valued at
$130 Billion.
For more information about Miami Fashion Week please visit
www.miamifashionweek.com and to request press credentials, please
contact miamifashionweek@5wpr.com. For imagery from this year's
events and brand logos, please click here.
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SOURCE Miami Fashion Week