Theory Wellness' Brand Hi5 Launches New, Fast-Acting, Cannabis-Infused Energy Drink
May 19 2022 - 11:16AM
Theory Wellness, Inc., an independently owned and
operated vertically integrated cannabis company in Massachusetts
and Maine, announced the expansion of its
industry-leading
Hi5 beverage brand with the
launch of
Hi5 Energy: a new, fast-acting,
cannabis-infused energy beverage.
Starting on Friday, May 20, the newest addition of the Hi5
family will be exclusively available for purchase at Theory
Wellness Massachusetts locations
in Bridgewater, Chicopee, and Great Barrington in
regular and sugar-free citrus varieties. Later this spring, Hi5
Energy is also expected to roll out to the company's partner
dispensaries in Massachusetts, as well as to its locations
in South Portland, Bangor and Waterville,
Maine.
Formulated using the same fast-acting, nano-emulsified cannabis
as its predecessor, Hi5 Seltzer, the new cannabis-infused
energy drink delivers a rapid onset of euphoric and therapeutic
effects, helping to eliminate the waiting game that's
characteristic of traditional edibles. Each can of Hi5 Energy
contains 5mg of THC and approximately 80mg of caffeine, which is
consistent with traditional energy drinks and roughly equivalent to
a cup of coffee.
Brandon Pollock, CEO and co-founder of Theory Wellness, said,
"Hi5's initial reception was very positive, met with a welcoming
audience looking for a tasty, healthier alternative to alcohol. But
after surveying customers and asking what they wanted to see in
this space next, we consistently heard the same answer: energy
drinks. For a wide range of consumers, the demand for
cannabis-infused energy drinks continues to grow, and we're excited
to answer that call."
The consumers' recommendations aren't surprising given the
recent growth and trajectory of the energy drink market, which is
forecasted to reach soaring highs of nearly $100B with a 7.2%
compound annual growth rate (CAGR) by the year 2027. This coincides
with the tremendous growth in the infused cannabis beverage market,
which is projected to reach $2B with a 16.9% CAGR by the year 2026.
The cannabis beverages market was estimated at around $915M in
2021.
At its launch in March 2021, Hi5 seltzers represented a new
product category in the East Coast cannabis market with the
introduction of Theory's all-natural,
zero-calorie, fast-acting product. One year later, the brand
has seen rapid growth, selling more than 1 million cans in
Massachusetts in less than nine months.
About Theory Wellness, Inc.Theory Wellness,
Inc. is an independently owned and operated vertically integrated
cannabis brand. They operate retail, cultivation, and product
manufacturing, across Massachusetts and Maine, including the
cannabis beverage brand Hi5.
Media Contacts:Thomas WinstanleyTheory Wellness
Chief Marketing
Officertwinstanley@theorywellness.org413-822-9054
Ellen MellodyMATTIO
Communications570-209-2947theory@mattio.com
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Related Images
Image 1: Theory Wellness' Hi5 Energy
Theory Wellness launches Hi5 Energy, a new fast-acting,
cannabis-infused energy beverage.
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- Theory Wellness' Hi5 Energy