/PRNewswire/ -- B&H is excited to announce the all-new
MacBook Pro from Apple. Available in 14 and 16", the new
MacBook Pro features Apple's all-new M1 Pro and M1 Max chips. Like
the original M1 chip, the new Apple silicon promises to deliver
dramatically improved performance and power efficiency, ensuring
the new MacBook Pro is the most powerful MacBook ever made.
Apple unveiled the latest next great computer 14" and 16" MacBook
Pros that give users more power than ever imagined
NEW YORK, Oct. 18, 2021 MacBook Pro
The biggest news about the MacBook Pro is that it will
feature Apple's all-new "pro chips," the insanely powerful M1 Pro
and M1 Max.
What does "insanely powerful" mean? According to Apple, by
scaling up the original M1's architecture, the M1 Pro delivers
dramatically increased performance speed, battery life, and power
efficiency. And the M1 Max takes those improved capabilities even
further. Look here.
Compared to a high-end configuration of last year's 13"
MacBook Pro with M1 Chip, a new 14-inch MacBook Pro can:
- Render 4K video up to 9.2x faster
in Final Cut Pro with M1 Pro and up to 13.4x faster with M1
Max
- Render effects up to 3.6x faster in Blackmagic Design DaVinci
Resolve Studio with M1 Pro, and up to 5x faster with M1 Max
- Track objects up to 8.7x faster in Final Cut Pro with M1 Pro
and up to 11.5x faster with M1 Max
How did Apple achieve this new level of power and performance?
According to Apple, it introduced a system-on-a-chip (SoC)
architecture with the M1 Pro and M1 Max that features fast unified
memory, and better performance per watt, along with increased
200GB/s of memory bandwidth with support for up to 32GB of unified
memory for the M1 Pro, and up to 400GB/s of memory bandwidth and
support for up to 64GB of unified memory. Those are a lot of
numbers that basically say the new MacBook Pro is an absolute
beast, capable of handling even the most demanding workflows and
tasks.
New Apple Products
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Both chips also add a ProRes accelerator in the media engine,
which Apple claims will deliver uncompromisingly fast performance
and video processing. As a result, professional video editors can
edit up to 30 streams of 4K ProRes
video, or up to seven streams of 8K
ProRes video, in Final Cut Pro. And that's not all. For the first
time ever, video editors can now use their Mac to color-grade video
in HDR on 8K ProRes 4444.
Here are some more numbers to help you make sense out of all
this power.
Using the same comparison models as before, the new 14-inch
MacBook Pro will deliver:
- Up to 2.9x faster combined vector and raster GPU performance in
Affinity Photo with M1 Pro, and up to 4.5x faster with M1 Max
- Up to 4.4x faster scene edit detection in 1080p ProRes 422
video in Adobe Premiere Pro
- Up to 1.5x faster performance with M1 Pro and up to 2x faster
with M1 Max when selecting subjects in images in Adobe
Photoshop
The examples of how well the new MacBook Pro outperforms last
year's model are essentially endless. But the main takeaway is that
the new MacBook Pro featuring the M1 Pro or M1 Max chip can crush
any task, such as high-res photo and video editing, allowing even
pro users to fly through the most demanding workflows.
In terms of physical design, the updated MacBook Pro features an
all-new aluminum enclosure and thermal design. The redesign adds an
upgraded I/O as well, including a built-in HDMI and SDXC card slot.
Even the Magsafe charger makes a comeback. According to Apple, the
internal fans rarely need to turn on, making this one of the most
quiet MacBooks to date. Wi-Fi 6 and Bluetooth 5.0 are both onboard.
Battery life gets a notable boost, too. According to Apple, the
14-inch model delivers up to 17 hours of video playback, while the
16-inch model delivers up to a remarkable 21 hours of video
playback.
Last but not least, the new MacBook also features a redesigned
Liquid Retina XDR display. The new screen utilizes the same
mini-LED technology that made the most recent iPad Pro's display so
vibrant and undeniably gorgeous. Speaking of vibrant: The MacBook
Pro's new display can deliver up to 1,600 nits of peak brightness,
and 1,000,000:1 contrast ratio. And, at long last, ProMotion
technology comes to the Macbook Pro, bringing with it an adaptive
refresh rate up to 120Hz, optimizing video footage and ensuring
ultra-fluid and responsive performance all-around.
AirPods
https://www.bhphotovideo.com/c/product/1668152-REG/apple_mme73am_a_airpods_with_charging_case.html
The third generation of Apple's best-selling AirPods was
also announced today. Featuring a fresh new design, Spatial Audio,
and even longer battery life, the new AirPods look primed to
continue their reign as the "world's most popular wireless
headphones."
Similar to previous generations, the third-gen AirPods are
lightweight and focused on comfort, secure fit, and optimal
position for delivering audio into the ear. The redesign also
features a slightly shorter stem that is meant to make the
already-slight AirPods even more less obtrusive.
The new design also includes new audio features, including some
of the breakthrough sound experiences found in Apple's premium
AirPods Max headphones—such as Adaptive EQ and Apple's new spatial
audio feature with dynamic head tracking. These new features
support the AirPod's already outstanding overall audio
performance.
Battery life, which was already solid among wireless headphones,
also gets a boost. The third-generation AirPods deliver a full
extra hour of battery life, bringing the total amount of listening
time you get—including a full charge case—up to 30 hours.
HomePod mini
There wasn't a new HomePod mini announced today, but there were
new color options. In addition to classic white and space gray, you
can now get your HomePod mini in yellow, orange, or blue.
Learn More about the Apple New Products Introduction at B&H
Explora
https://www.bhphotovideo.com/explora/computers/news/apple-unleashes-14-and-16-macbook-pro-with-m1-pro-and-m1-max-silicon
About B&H Photo Video
As the world's largest source of photography, video, and audio
equipment, as well as computers, drones, and home and portable
entertainment, B&H is known worldwide for its attentive,
knowledgeable sales force and excellent customer service, including
fast, reliable shipping. B&H has been satisfying customers
worldwide for over 45 years.
Visitors to the website can access a variety of educational
videos and enlightening articles. The B&H YouTube
Channel has an unmatched wealth of educational content. Our
entertaining and informative videos feature product overviews from
our in-house specialists. You can view the B&H Event Space
presentations from many of the world's foremost experts and
interviews with some of technology's most dynamic personalities.
Tap into this exciting resource by subscribing to the B&H
YouTube Channel here. In addition to videos, the B&H Explora
blog presents new product announcements, gear reviews, helpful
guides, and tech news written by product experts and industry
professionals, as well as our award-winning podcasts.
Contact Information
212-239-7500
https://www.bhphotovideo.com/
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