LAKE FOREST, Calif.,
May 4, 2021 /PRNewswire/ -- It
was just a matter of time before breakthrough coating technology
offered up a way to make your printed materials even safer.
We have known about antimicrobial soap products for years.
Now, a similar ingredient is
showing up in toys, plastics, furnishings, and most recently
Westamerica Communications, a California-based end-to-end print and marketing
company, has embraced this new technology and has found a ready
audience with customers that produce client-facing marketing
materials such as brochures, signage, corporate folders and
Vice President Mark DeBellis
explained, "We believe that Westamerica can play a small role in
reducing the transmission of dangerous microbes through a very
simple and effective process. The finished product is
indistinguishable from those without, and it costs only pennies to
add. Each printed piece can carry the optional CLEANERPRINT symbol
for additional consumer awareness."
The credit union industry has responded to this development and
sees this type of protection as another added feature that can be
provided to members. Common usage includes printed brochures and
newsletters that are often handled many times.
Deb McLean, VP Marketing at Nova
Credit Union recently produced her new series of brochures with
Westamerica using this new technology. She explained why.
"Since we are living in such 'interesting times,' whenever a new
product is developed that adds to the safety of our members and our
team, we are going to move forward on it quickly. This
antimicrobial treatment on our marketing materials, along with the
cleaner print logo, serves as a reminder to our members and our
team that we are taking every extra step to ensure their well-being
How it Works
Westamerica's Antimicrobial Protection is a complete surface
coating applied directly to the paper during the printing process.
When microbes land on the protected surface, they cannot survive,
resulting in permanent 24/7 product protection and material that is
99.9% cleaner than an untreated piece.
The CLEANERPRINT Logo and Web Support
Westamerica President Doug Grant
shared the exciting background on the CLEANERPRINT program, logo
and support. "We knew that consumers would want to know if their
product has been treated and to also have the ability to learn more
about the process. We created a dedicated web page at
www.cleanerprint.com to act as a resource for those that want to
Affordable assurance for your printed materials
For just pennies, the treatment delivers a cost-effective and
permanent antimicrobial product protection of your printed
materials. It's perfect for all types of paper board and stocks and
can be finished in both gloss and matte UV or aqueous coatings and
leaves it 99.9% cleaner.
Typical uses include:
SOURCE Westamerica Communications