RIDGEFIELD, Conn., Oct. 9, 2019 /PRNewswire/ -- St Johns is
spreading the word: Now women can get bay'd. We are of course
talking about the St Johns scent for women, Coral Eau de
Toilette.
St Johns has been Helping Guys Get Bay'd since 1947, when Capt.
John Webb founded the company after
spending much of WWII as a Navy officer in the U.S. Virgin Islands. St Johns products have
since expanded to colognes and aftershaves, bath soaps and candles
(coming soon). They have come in St Johns classic Bay Rum scent and
several other varieties, but all have been for men.
St Johns is changing that with a new philosophy. Men shouldn't
be the only ones getting bay'd.
The just-launched Coral Eau de Toilette for women can be
described as "effortlessly elegant." The fragrance creates a fresh
spark when first applied, mellowing into floral and summery notes.
It was designed to remind a woman of her femininity and all her
other strengths, as she works and plays among colleagues.
When Webb wasn't fighting the war, he also designed the unique
"Fishpot Weave" packaging, made with local Tyre palm fronds, that
adorn every bottle of St Johns products. Local island weavers
continue to handcraft the iconic, palm design.
St Johns has maintained an important presence in the islands.
Even as St Johns adds women to its list of consumers, the company's
strong ties to its history, combined with a modern outlook, allows
it to stay true to its original mission:
Authentic.
Distinct.
Resilient.
Timeless.
St Johns products are available in better specialty shops and
select apothecaries across the country, as well as at
stjohnsbayrum.com.
In Connecticut and New York, St Johns can be found in Hutton's
Fine Menswear in Ridgefield, R
Derwin in Litchfield, J. Alden
Clothiers in Essex, and in
New York City at J Press and CO
Bigelow.
For more information, contact Rhys
Moore at rhys@stjohnsbayrum.com and +1 888.342.0458
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SOURCE St Johns