CHENGDU, China, Dec. 16, 2018 /PRNewswire/ -- Chengdu's International Communication Office,
in an effort to raise the visibility of the city of
Chengdu, recently rolled out a
mascot, PANDA, which quickly gained
the adoring attention of fans around the world. The office, a part
of the CPC Chengdu Municipal Committee, and Chengdu Economic Daily
Press jointly rolled out the official WeChat account featuring the
mascot with the aim of publishing the latest news and information
about the city. Since the launch on WeChat, PANDA has become one of the most talked
about topics on social media, after having published over 70
articles on the microblog service, including three posts that
garnered over 100,000 views and five with over 50,000 views. With
six recent campaigns launched in colleges and universities, as well
as in residential and business communities, PANDA has seen a surge in the number of
WeChat followers.
PANDA was inspired by Dudu, a
panda character that starred in the city's VR-based panoramic
promotional video released in Europe in 2016. As a brand ambassador for
Chengdu, PANDA keeps the public up to date in real
time with factual news on the city's latest real estate
developments, technology and innovation as well as economy and
culture from a multi-faceted and novel viewpoint.
Over recent years, Chengdu has
achieved remarkable results in promoting its image with in-depth
reports on the city's transformation into Western China's most important regional hub
and in its becoming the destination for both domestic and foreign
businesses seeking to establish a presence in that part of the
country as well as being an active participant in the government's
One Belt, One Road Initiative.
The giant panda, hot pot, Sichuan Opera and Sichuan bianlian, or Face-Changing
opera, are just a few of the city's icons that are making
Chengdu increasingly recognized
around the world, and with the recognition, the city's government
is paying more attention to the city's environment as well as
economic and urban development. As a result, Chengdu is attracting an increasing number of
visitors from the four corners of the globe.
Chengdu looks forward to being
at the forefront of a brighter future for the planet. Follow
PANDA on WeChat to stay up to date
on the latest news from Chengdu.
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SOURCE Chengdu Economic Daily Marketing & Planning
Co.,Ltd.