UnitedHealthcare Donates Hasbro’s NERF ENERGY Game Kits to YMCA of Superior California
January 13 2018 - 4:42PM
Business Wire
- This initiative, a collaboration
between Hasbro and UnitedHealthcare, aims to help reduce youth
obesity through the donation of a limited-release game,
“exergaming” and health education
UnitedHealthcare and Hasbro gave 200 children the gift of
“exergaming” earlier today by donating NERF ENERGY Game Kits to the
YMCA of Superior California.
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20180113005039/en/
UnitedHealthcare donated 200 NERF Energy
Game Kits to the YMCA of Superior California as part of a national
initiative to encourage young people to become more active through
"exergaming." UnitedHealthcare’s Nicole Borreli (light blue shirt)
and mascot Dr. Health E. Hound cheer for Syeed Williams, 9, of
Sacramento as he plays the NERF ENERGY Rush game. The donation is
part of a recently launched national initiative between Hasbro and
UnitedHealthcare, featuring Hasbro’s NERF products, that encourages
young people to become more active through “exergaming” (Photo:
Gary Fong).
Part of a national initiative between Hasbro and
UnitedHealthcare to encourage kids to increase physical activity,
the kits feature Hasbro’s NERF products that are designed to
encourage young people to become more active through
“exergaming.”
Each kit includes a NERF ENERGY Game Band, a NERF PRO FOAM
soccer ball and instructions to download the NERF ENERGY RUSH
mobile game to get kids moving. As children participate in physical
activity, they earn “energy points” that are tracked by the
activity band, and these points turn into screen time to play the
mobile game on a smartphone or tablet.
UnitedHealthcare is delivering 10,000 NERF ENERGY Game Kits to
elementary schools and community organizations across the country,
enabling children ages six to 12 to receive the kits at no
cost.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment
company committed to Creating the World's Best Play
Experiences. From toys and games to television, movies,
digital gaming and consumer products, Hasbro offers a variety of
ways for audiences to experience its iconic brands, including NERF,
MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP
and MAGIC: THE GATHERING, as well as premier partner brands. The
Company's Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great
storytelling and content on all screens. Through its commitment to
corporate social responsibility and
philanthropy, Hasbro is helping to make the world a
better place for children and their families. Learn more
at www.hasbro.com, and follow us on Twitter
(@Hasbro & @HasbroNews) and Instagram (@Hasbro).
About UnitedHealthcare
UnitedHealthcare is dedicated to helping people nationwide live
healthier lives by simplifying the health care experience, meeting
consumer health and wellness needs, and sustaining trusted
relationships with care providers. The company offers the full
spectrum of health benefit programs for individuals, employers,
military service members, retirees and their families, and Medicare
and Medicaid beneficiaries, and contracts directly with 1 million
physicians and care professionals, and 6,000 hospitals and other
care facilities nationwide. UnitedHealthcare is one of the
businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune
50 health and well-being company. For more information, visit
UnitedHealthcare at www.uhc.com or follow @UHC on Twitter.
Click here to subscribe to Mobile Alerts for
UnitedHealth Group.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20180113005039/en/
UnitedHealthcareMatt Rodriguez,
714-252-0479matt.rodriguez@uhc.comorHasbro, Inc.Jen DeAngelis,
401-727-6833jen.deangelis@hasbro.com