Top 3 Trends Impacting the Global Admission Management Software Market Through 2021: Technavio
July 17 2017 - 11:03AM
Business Wire
Technavio’s latest market research report on the global
admission management software market provides an analysis of
the most important trends expected to impact the market outlook
from 2017-2021. Technavio defines an emerging trend as a
factor that has the potential to significantly impact the market
and contribute to its growth or decline.
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Technavio has published a new report on
the global admission management software market from 2017-2021.
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The top three emerging market trends driving the global
admission management software market according to Technavio
research analysts are:
- Increase in the integration of
admission management software with CRM
- Emergence of real-time tracking in
admission management software
- Emergence of admission management
app
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Increase in the integration of admission management software
with CRM
There is an increase in demand for integration of admission
management software with customer relationship management (CRM)
software. The integration offers a wide view of student
interactions, from enrolments to alumni relations. Notifications
will be sent through e-mail, SMS text, mobile apps, and social
media. Further, with the addition of CRM to admission management
software, the end-users can attract and retain students through
their preferred communication channel and get a complete picture of
their relationship with the university or institution.
“The integration of admission management
software with CRM enables personalized attention to the prospective
learner and maximizes the conversion of inquiries to enrolments.
For the college and university staff, this will lead to a digital
workflow moving the application process from one stage to the next,
providing performance metrics and a collaborative platform,” says
Ishmeet Kaur, a lead analyst at Technavio for enterprise
application research.
Emergence of real-time tracking in admission management
software
Schools, colleges, and universities receive a huge amount of
unstructured data from new students. Advanced analytical tools are
required to get meaningful insights from this data. Admission
management software helps institutions get real-time visibility
into the entire admission recruitment process. It is always
necessary to keep an eye on the student enrolments and their
queries, which is possible through the real-time analytics feature
provided by most of the vendors in the admission management
software market.
“The real-time feature of the software also
enables the institution to see how it is progressing with
dashboards, prospect ratings, and direct recruitment strategies
based on the criteria set by the institution. Creatrix Campus, ZAP,
and Eduleap are some of the vendors that provide real-time tracking
in admission management software,” says Ishmeet.
Emergence of admission management app
With applicant information scattered in multiple systems, it can
be difficult for the admission staff in colleges and universities
to access applicant summaries to make timely admission-related
decisions. The admission evaluation app makes it easy to take fast,
well-informed admission-related decisions and gives visibility into
the entire admission process. The emergence of admission management
app in the market eases the process of admission.
Lexmark provides Lexmark Admissions Evaluation App that
provides the admission staff with a single view of the student
documents needed to process an application. The app provides mobile
access to the applicant information and workflow, which allows
faster decisions. The app can also be customized as per the needs
of schools/universities.
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About Technavio
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Technavio ResearchJesse MaidaMedia & Marketing ExecutiveUS:
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