Soraa Displays Brilliant Innovations at LIGHTFAIR International 2015
May 06 2015 - 10:18AM
Business Wire
Company Unveils World’s First Directional
Wireless Lamp, High Color and Whiteness Rendering BR30, 4 Degree
AR111, and New SNAP System Accessories at LFI
Soraa, the world leader in GaN on GaNTM LED technology, revealed
true advancements in lighting technology at LIGHTFAIR International
2015—a wireless controlled PAR30L (long neck) LED lamp, high color
and whiteness rendering BR30, a 4 degree AR111, SNAP System
accessories that enable beam aiming and enhanced color saturation.
These new products are being displayed in Soraa’s booth (#757) at
LIGHTFAIR International, May 5-7 at the Javits Center in New York
City.
Soraa’s wirelessly controlled PAR30L LED lamp, available in Q3,
provides users a variety of customizable remote functions including
dimming, control of lamps in user-defined groups, and user-designed
pre-set lighting scenes. As a result of the directional nature of
Soraa’s lamps, for the first time lighting layers can be easily
controlled at both the individual and local level, effortless
creating uniquely lit spaces. Soraa will offer its wireless PAR30L
lamps in combination with a mobile application that runs on both
iOS and Android platforms, and the lamps can form a mesh network
and connect in almost unlimited numbers to a smart phone, without
need of a bridge or router and complicated setup. The company will
also provide a unique wireless and portable Control to replace the
traditional wall dimmer switches.
Soraa has also revealed the company’s first omni-directional
lamp—a perfect retrofit sized 12W LED BR30 that exceeds the lumen
output of most incandescent 65W BR30s. The lamp is the only BR LED
product on the market with a color- rendering index (CRI) > 90
and red rendering (R9) > 90. Moreover, the lamp has the
company’s Violet-Emission 3-Phosphor (VP₃) LED technology for
perfect rendering of colors and whiteness. Utilizing every color in
the rainbow, especially deep red emission, Soraa’s VP₃ VIVID COLOR
renders warm tones beautifully and accurately. Unlike blue-based
white LEDs without any violet/ultra-violet emission, the company’s
VP₃ NATURAL WHITE is achieved by engineering the violet emission to
properly excite fluorescing brightening agents including natural
objects like human eyes and teeth, as well as manufactured white
materials such as clothing, paper and cosmetics. For sale in Q3,
the new LED BR30 will be available in 2700K and 3000K color
temperatures.
Precisely illuminating co-founder Shuji Nakamura’s gold 2014
Nobel Prize in Physics medal in the center of the Soraa’s LIGHTFAIR
International booth, are the company’s new 4 degree AR111 lamps.
Equipped with Soraa’s VP3 technology and outstanding center beam
candlepower, the lamps and its 8, 9, 25, 36, 50, and 60 degree
counterparts are perfect for retail and hospitality spaces. The
company’s AR111 lamps are highly compatible with a broad range of
enclosed, non-ventilated, indoor and outdoor fixtures.
Additionally, Soraa's 4, 8 and 9 degree lamps work with its
award-winning magnetic accessory SNAP System. With a simple
magnetic accessory attachment, beam shapes can be altered and color
temperature can be modified, allowing endless design and display
possibilities.
Soraa has added to its innovative line of SNAP System
attachments the SNAP AIM and the SNAP ENHANCE for beam rotation and
color saturation. The AIM lens allows the user to deflect the beam
by up to 30 degrees, focusing light on objects without having to
rotate the lamp; and the ENHANCE filter makes colors brighter and
skin tones warmer.
For more information on Soraa’s LED lamps, please visit:
www.soraa.com. Or see them for yourself in Soraa’s booth (#757) at
LIGHTFAIR International, May 5-7 at the Javits Center in New York,
NY.
About Soraa
Pioneering lamps using LEDs built from pure gallium nitride
substrates (GaN on GaN™), Soraa has made ordinary lighting
extraordinarily brilliant and efficient. Soraa’s full spectrum GaN
on GaN™ LED lamps have superior color rendering and beam
characteristics compared to lamps using LEDs created from
non-native substrates. Founded in 2008, Soraa is located in Fremont
California, where it manufactures its GaN on GaN™ LEDs in the
company’s state-of-the-art facility. For additional information,
please visit www.soraa.com and follow the company on Twitter,
LinkedIn and Facebook.
Soraa Media:MakovskyAndy Beck,
202-587-5634abeck@makovsky.com