XLMedia PLC XLMedia's Dau-Up Joins Instagram Partner Program (0066A)
March 21 2017 - 3:00AM
UK Regulatory
TIDMXLM
RNS Number : 0066A
XLMedia PLC
21 March 2017
For immediate release 21 March 2017
XLMedia PLC
("XLMedia" or "the Group" or "the Company")
XLMedia's Dau-Up Joins Instagram Partner Program
XLMedia (AIM: XLM), a leading provider of digital performance
marketing services, is pleased to announce Dau-Up, its wholly owned
subsidiary, has been granted official status as an Instagram
Partner, specialising in advertising technology.
The Instagram Partner Program has recognised Dau-Up for its
leading position in mobile user acquisition, and identified its
proven delivery of improved performance for its partners on the
Instagram platform.
Instagram established its Instagram Partner Program to help
advertisers find the best-in-class partners they need to optimise
results on the Instagram platform, providing access to leading
technologies and expertise.
The inclusion of Dau-Up as an official partner with Instagram is
further validation of XLMedia's market leading technology, giving
customers the confidence of knowing they are working alongside a
proven Facebook and now Instagram partner, and therefore continuing
to benefit from the Group's expertise in mobile campaign
management.
Dau-Up's proprietary technology "Rampix" is uniquely tailored
for acquiring users for games and mobile apps, leveraging
data-driven automation. Rampix includes tailored tools for user
acquisition over Facebook and Instagram, allowing audience
targeting and the management of campaigns efficiently and
effectively. The combination of Dau-Up's technology and skills with
the performance models offered by the Group, provides a unique
opportunity to XLMedia's customers to attract the right campaign
audience.
Ory Weihs, Chief Executive Officer of XLMedia, commented:
"We are proud to have been named as one of Instagram's Partners,
which gives us further recognition and validation of our ongoing
investment in technology and tireless commitment to campaign
excellence. Mobile is now a significant portion of our target
market and have therefore continued to broaden our mobile platform
in order to provide our customers with the best performance
marketing returns."
For further information, contact:
XLMedia plc Ory Weihs www.xlmedia.com Tel: 020 8817 5283
Vigo Communications Jeremy Garcia Tel: 020 7830 9703
/ Fiona Henson www.vigocomms.com
Cenkos Securities plc (Nomad Tel: 020 7397 8900
and Joint Broker) Ivonne Cantu
/ Camilla Hume www.cenkos.com
Berenberg (Joint Broker) Chris Tel: 020 3207 7800
Bowman / Mark Whitmore / Amritha
Murali www.berenberg.com
This information is provided by RNS
The company news service from the London Stock Exchange
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