TIDMSFOR

RNS Number : 6588X

S4 Capital PLC

01 May 2019

1 May 2019

S4 CAPITAL PLC

("S(4) Capital" or the "Company")

Issue of Shares

On 26 April 2019, the Board of S(4) Capital announced a combination with ProgMedia (the "Transaction"). Pursuant to the terms of the Transaction, the Company agreed to issue 600,673 ordinary shares of 25 pence each in the capital of the Company, credited as fully paid (the "Consideration Shares"). The Consideration Shares will be subject to a two-year restriction on sale.

Applications have been made to the FCA and to the London Stock Exchange for the Consideration Shares to be admitted to the standard segment of the Official List of the FCA and to trading on the London Stock Exchange's Main Market for listed securities respectively ("Admission"). It is expected that Admission will become effective at 8.00 a.m. on 2 May 2019.

 
 S(4) Capital plc                          via Powerscourt 
  Sir Martin Sorrell, Executive Chairman 
 Powerscourt (PR Advisor)                  Tel: +44 (0)20 3328 
  Elly Williamson                           9386

About S(4) Capital

S(4) Capital plc (SFOR.L) is a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in May 2018.

Its strategy is to build a purely digital advertising and marketing services business for global, multi-national, regional, local clients and millennial-driven influencer brands. This will be achieved initially by integrating leading businesses in three areas: first party data, digital content, digital media planning and buying, along with an emphasis on "faster, better, cheaper" executions in an always-on consumer-led environment, with a unitary structure.

Digital is by far the fastest-growing segment of the advertising market. S(4) Capital estimates that in 2017 digital accounted for approximately 40 per cent. or $200 billion of total global advertising spend of $500 billion (excluding about $400 billion of trade support, the primary target of the Amazon advertising platform), and projects that by 2022 this share will grow to approximately 55 per cent.

S(4) Capital integrated with MediaMonks, the leading, Advertising Age A-listed creative digital content production company, led by Victor Knaap and Wesley ter Haar, in July 2018, and with MightyHive, the market-leading programmatic solutions provider for future thinking marketers and agencies, led by Peter Kim and Christopher S. Martin, in December 2018.

Victor, Wesley, Pete, Christopher and Peter Rademaker (formerly Chief Financial Officer of MediaMonks, now Chief Financial Officer of S(4) Capital), all joined the S(4) Capital Board as Directors. The S(4) Capital Board also includes Rupert Faure Walker, Daniel Pinto, Sue Prevezer and Paul Roy.

The company has a market capitalization of approximately GBP500 million ($650 million) and approximately 1,250 people in 16 countries, across the Americas, Europe, the Middle-East and Africa and Asia-Pacific.

Sir Martin was CEO of WPP for 33 years, building it from a GBP1 million "shell" company in 1985 into the world's largest advertising and marketing services company with a market capitalization of over GBP16 billion on the day he left. Prior to that he was Group Financial Director of Saatchi & Saatchi Company plc for 9 years.

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May 01, 2019 02:01 ET (06:01 GMT)

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