RhythmOne Receives Recertification of Trustworthy Accountability Group Seal for “Inventory Quality Guidelines” & Earns Ne...
March 13 2019 - 9:00AM
Business Wire
RhythmOne plc (LSE AIM: RTHM), a global advertising technology
company, today announced it has received its 2019 seal
recertification from the Trustworthy Accountability Group (TAG) for
compliance with TAG’s Inventory Quality Guidelines (IQG). This
recertification affirms that RhythmOne is utilizing IQG disclosures
for ad inventory to help partners understand and limit their ads to
brand safe environments. In addition, RhythmOne also received its
initial TAG Certified Against Malware Seal for its efforts to
eliminate the distribution of malware throughout the digital
advertising supply chain.
“Brand safety is our paramount concern, and we take very
seriously our leadership role in championing quality inventory and
eradicating malware throughout the ecosystem,” said Khaled Ahmed,
Director of Compliance, RhythmOne. “The onus to protect the digital
ad ecosystem is a collective effort, and we are proud to work with
like-minded partners to offer the highest levels of inventory
quality in a clean, transparent marketplace. We look forward to
continued participation with TAG as we help to define emerging ad
quality standards and requirements, and introduce more anti-fraud,
anti-malware initiatives through their committees.”
“Our growing recertification programs are due to the leadership
and support of companies like RhythmOne that clearly prioritize
initiatives to improve transparency and fight criminal activity,”
said Mike Zaneis, CEO of TAG. “RhythmOne’s dual seals demonstrate
its commitment to providing high-quality inventory in environments
that are free of malware. By meeting the rigorous recertification
requirements of TAG’s IQG program and receiving TAG’s Certified
Against Malware Seal, RhythmOne is setting a high standard for
brand safety.”
RhythmOne: 2019 IQG Seal Recertification
The mission of the IQG Program is to reduce friction and foster
an environment of trust in the marketplace by providing clear,
common language that describes the characteristics of advertising
inventory and transactions across the advertising value chain at
four points in the transaction process: inventory acquisition,
inventory evaluation, creative evaluation, and transaction
execution. To qualify for annual IQG recertification, TAG requires
RhythmOne to vet publishers manually and perform a quarterly audit
to help ensure publisher properties continue to be ranked and
categorized by content category properly. Furthermore, TAG reviewed
and approved RhythmOne’s policies and procedures regarding
onboarding new publishers and advertisers, complaint handling and
resolution, and methodology.
RhythmOne: 2019 Certified Against Malware Seal
The mission of the TAG Certified Against Malware Program is to
prevent, mitigate and remediate malware events using the digital
advertising supply chain as an attack vector. To qualify for the
seal, RhythmOne certified its compliance with TAG’s anti-malware
requirements, demonstrating that all of its material operations
related to ad monetization services within a particular geographic
market meet the relevant requirements of TAG’s Certified Against
Malware Guidelines.
Additional information about TAG’s programs and the application
process for TAG Registration and TAG’s seal programs are available
on the TAG website.
About RhythmOne
RhythmOne is a market leader in multiscreen digital advertising
solutions. Led by advanced TV and powered by the most efficient and
effective programmatic platform, we provide innovative solutions
for brands to connect with consumers – including YuMe by RhythmOne
and RhythmInfluence – and drive real business outcomes for
advertisers and publishers. Our full-stack, end-to-end unified
RhythmOne Programmatic Platform – inclusive of RhythmGuard, our
proprietary brand safety technology – is focused on delivering
scale, efficiency, performance, quality, and actionable data for
demand and supply-focused clients and partners. Founded in 2004 in
the United Kingdom, RhythmOne is headquartered in the United States
and maintains offices throughout the US and Canada, Asia-Pacific,
Europe, India, and Latin America. For more information, please
visit www.rhythmone.com.
About the Trustworthy Accountability Group
The Trustworthy Accountability Group (TAG) is the leading global
certification program fighting criminal activity and increasing
trust in the digital advertising industry. Created by the
industry’s top trade organizations, TAG’s mission is to eliminate
fraudulent traffic, combat malware, prevent Internet piracy, and
promote greater transparency in digital advertising. TAG advances
those initiatives by bringing companies across the digital
advertising supply chain together to set the highest standards. TAG
is the first and only registered Information Sharing and Analysis
Organization (ISAO) for the digital advertising industry. For more
information on TAG, please visit tagtoday.net.
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Media Industry ContactMelissa LavertySeismic for
RhythmOneMelissa@teamseismic.com(540) 272-6465
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