Pelatro PLC Pelatro provide Marketing Solution to PrimeTel (5958F)
October 30 2018 - 3:00AM
UK Regulatory
TIDMPTRO
RNS Number : 5958F
Pelatro PLC
30 October 2018
30 October 2018
Pelatro Plc
("Pelatro", the "Company" or the "Group")
Pelatro selected to provide mViva Contextual Marketing Solution
to PrimeTel of Cyprus
Pelatro Plc (AIM: PTRO), the global Multichannel Marketing Hub
software specialist, is pleased to announce that it has been
selected by PrimeTel to supply its mViva Contextual Marketing
Solution. PrimeTel is one of the leading and fastest growing
Telecom providers in Cyprus and has approximately 200,000
subscribers. The terms of the contract provide a fixed fee every
month and a share of the incremental revenue generated. Following
this contract win, and the recent agreement with Grameenphone, the
Company now has $3.3m revenue contracted for the financial year
2019.
After the addition of PrimeTel, Pelatro's mViva Contextual
Marketing Solution, which is part of its Multichannel Marketing Hub
offering will be used by more than a dozen telcos.
PrimeTel operates its own private 4G Mobile Network and the
largest privately owned fibre-optic network in Cyprus, offering a
variety of complete communication solutions to personal, business
and wholesale customers. Meanwhile, the company's high-performance
international network spans across Germany, Greece, Russia and the
United Kingdom providing network connectivity, data communications
and IP-based services.
Regarding this cooperation, Theodosis Theodosiou, Chief
Commercial Officer of PrimeTel Plc said:
"We trust that Pelatro's Contextual Marketing Solution will help
us strengthen our customer-centric approach, increasing customer
engagement and enhancing customer experience".
Commenting on this contract win, Subash Menon, Managing Director
of Pelatro Plc said:
"We are delighted to have secured this contract win for our
mViva Contextual Marketing Solution and look forward to working
closely with PrimeTel. Expanding further into Europe is a key
element of our near-term strategy, so this latest news is a
positive development for Pelatro as we continue our expansion."
For further information contact:
Pelatro Plc
Subash Menon, Managing Director & CEO c/o IFC
Nic Hellyer, Finance Director
finnCap Limited (Nominated Adviser and
Broker) +44 (0)20 7220 0500
Carl Holmes/Kate Bannatyne/Matthew Radley
IFC Advisory Limited (Financial PR and
IR) +44 (0)20 3934 6630
Tim Metcalfe/Miles Nolan/Zach Cohen
The information communicated in this announcement contains
inside information for the purposes of Article 7 of the Market
Abuse Regulation (EU) No. 596/2014.
Notes to editors
The Pelatro Group was founded in March 2013 by Subash Menon and
Sudeesh Yezhuvath with the objective of offering specialised,
enterprise class software solutions for customer engagement
principally to telcos who face a series of challenges including
market maturity, saturation and customer churn.
Pelatro provides its "mViva" platform for use by customers in
B2C applications, and is well positioned in the Multichannel
Marketing Hub space (MMH) - this is technology that orchestrates a
customer's communications and offers to customer segments across
multiple channels to include websites, social media, apps, SMS,
USSD and others.
Pelatro is expanding by a mix of organic and acquisition led
growth. In August 2018 the Company completed the acquisition of
certain assets of Danateq Pte Ltd (Danateq). This acquisition
doubles the subscriber base to 325 million and brings immediate
entry into Central Europe as well as a large recurring revenue
base.
For more information about Pelatro, visit www.pelatro.com
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END
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